Brand Tone

Curated & Artistic, Personal & Welcoming, Unique & Alternative, Sophisticated yet Accessible, Passionate

Brand Values

• •Artisanship & Craftsmanship
• •Originality & Uniqueness
• •Quality Curation
• •Support for Australian Designers
• •Customer Experience & Connection
• •Authenticity

Best Practices

• •Emphasize 'Handcrafted' and 'Artisan': Consistently use language that highlights the human touch, skill, and originality behind the pieces. Words like 'handcrafted,' 'artisan-made,' 'studio-based,' 'designer-maker,' and 'unique creation' reinforce these core values.
• •Tell the Story: Briefly share insights about the designers or the inspiration behind pieces where possible. This adds depth and connects customers to the artistic value, moving beyond just the product.
• •Use Warm and Invitational Language: Mirror the praised customer service in your copy. Phrases like 'discover,' 'explore with us,' 'we invite you to,' 'let us help you find,' and addressing the customer directly in a friendly manner ('your story,' 'your unique bond') will make the brand feel approachable.
• •Focus on 'Curated' Selection: Reinforce the idea that items are handpicked for their quality, design, and uniqueness. Use terms like 'carefully selected,' 'thoughtfully curated,' and 'exclusive collection' to convey discernment and a high standard.
• •Maintain a Sophisticated yet Clear Voice: While celebrating art and design, ensure the language is clear, elegant, and easy to understand. Avoid overly academic or exclusionary jargon. The tone should be knowledgeable and passionate, but always welcoming.

Social Perception

Highly Regarded for Quality and Uniqueness, Exceptional Customer Service, A 'Special Place', Trusted & Authentic, Aesthetically Pleasing Environment

Copy Examples

• •Headline: Beyond the Ordinary. Discover Jewellery with a Soul. Body: At Studio Melt, we celebrate the artist's hand. Explore our curated collection of contemporary jewellery, handcrafted by Australia's most imaginative designers. Find a piece that tells your story.
• •Headline: More Than Adornment. It's a Connection. Body: Step into Studio Melt and feel the difference. We connect you with unique, handcrafted pieces and the talented Australian makers behind them. Let us help you find something truly special.
• •Headline: Your Story, Uniquely Cast. Alternative Engagement & Wedding Rings. Body: For a love as individual as you are. Discover our collection of alternative engagement and wedding rings, thoughtfully designed and handcrafted to signify your unique bond. Or, let's create a custom piece together.
• •Headline: The Art of Gifting, Elevated. Body: Find a gift that resonates. From stunning contemporary jewellery to unique handcrafted objects, Studio Melt offers a curated selection that speaks of artistry and thoughtful intention. Our friendly team is here to help you choose.
• •Headline: Where Design Meets Heart. Body: Studio Melt is a haven for lovers of contemporary design and authentic craftsmanship. Explore unique pieces from Australian artists in a space that’s as inspiring as the creations it holds.