Brand Tone

whimsical, creative, and gentle

Brand Values

• •Creativity and Imagination
• •Sustainability and Quality
• •Playful Aesthetics
• •Gentle Encouragement

Best Practices

• •Use Whimsical and Evocative Language: Employ words like "magical," "wonder," "dreamy," "adventure," and "playful" to maintain a consistent tone that sparks the imagination.
• •Highlight Sustainable Materials: Always mention the eco-friendly aspects of the products, such as "printed on recycled paper" or "made with soft, organic cotton." This reinforces a core brand value.
• •Focus on the Child's Experience: Frame the copy around the benefits for the child – inspiring their creativity, creating a happy space, and encouraging imaginative play.
• •Keep it Gentle and Positive: The tone should always be encouraging and sweet. Avoid overly energetic or salesy language. The copy should feel as calm and artistic as the designs themselves.
• •Tell the Brand Story: Briefly mentioning the brand's origin – an illustrator inspired by her children in Belgium – adds a layer of authenticity and charm that resonates with parents.

Social Perception

The brand is perceived as a go-to for parents looking to create a stylish and imaginative space for their children. Customers and retailers consistently praise the uniqueness and artistic quality of the products, often highlighting the brand's eco-friendly materials. High ratings on e-commerce platforms indicate satisfaction with aesthetics and quality.

Copy Examples

• •Let their imagination take flight. Our new collection of wall posters is here to fill their favorite spaces with daydreams, adventures, and a touch of magic. Printed on eco-friendly paper, because we care about their world as much as you do.
• •A little corner of wonder. ✨ We love seeing how our playful designs spark joy and creativity in your little ones' rooms. Where adventures begin and dreams are made.
• •Wrap their walls in warmth and whimsy. Our new Leo the Lion wall tapestry is crafted from soft, organic cotton to add a touch of playful courage to any room. A gentle friend to watch over their creative play.
• •Inspired by the limitless imagination of children, studioloco creates unique decor to transform everyday spaces into magical worlds. Each piece is designed with love in Belgium, blending playful artistry with a commitment to sustainable materials.
• •It's a perfect day to play. Brighten up their world with our collection of whimsical decor, designed to inspire creativity and fun. For a limited time, enjoy 15% off all studioloco posters and bring a little magic home.