Brand Tone

Warm, Inspiring, and Conscious

Brand Values

• •Quality & Craftsmanship
• •Scandinavian Design Principles
• •Customer Focus & Service
• •Family & Community
• •Joy & Inspiration
• •Sustainability/Conscious Consumption

Best Practices

• •Develop a Brand Voice Guide
• •Focus on "Hygge" and "Lagom" Concepts (Implicitly or Explicitly)
• •Highlight the "Why"
• •Use Storytelling
• •Maintain Visual and Textual Harmony

Social Perception

Tasteful, trustworthy, and friendly source for high-quality Scandinavian-inspired home goods and gifts

Copy Examples

• •Good morning, sunshine! ☀️ Start your day the Scandinavian way with our new, lovingly handcrafted ceramic mugs. Each one unique, just like your morning ritual. Perfect for that first cozy coffee or calming evening tea. Discover the collection from our own STUDIO LIV designers – made with passion, for your home. #StudioLiv #HandmadeCeramics #ScandinavianHome #MorningRitual #Hygge
• •Discover a World of Unique Finds ✨ At STUDIO LIV, we cherish the dreamers and the makers. Explore curated collections from talented young designers and small labels, bringing soul and story to your home. #SupportSmall #UniqueDesign #StudioLivFinds
• •Hello [Customer Name], as the seasons change, invite warmth and Nordic charm into your space. Our latest collection of home accessories is inspired by nature's gentle hues and the simple joys of Scandinavian living. Find pieces that tell a story and make your house a home. Plus, remember we offer complimentary gift wrapping for those special someone's! Explore now on studioliv.de.
• •Wrap yourself in conscious comfort. Our pure linen throws, part of the STUDIO LIV collection, are designed with the Nordic spirit in mind – simple, beautiful, and made to last. Ethically sourced and wonderfully soft, it’s an everyday luxury that feels as good as it looks. Add a touch of serene elegance to your living room or bedroom. #StudioLivHome #LinenLove #SustainableStyle #NordicLiving
• •Searching for a gift that speaks from the heart? 🎁 From unique handmade treasures to beautifully designed Scandinavian pieces, find something truly special at STUDIO LIV. We believe in gifts that bring joy and reflect thoughtful craftsmanship. Let us even wrap it for you! Shop gifts for every occasion at studioliv.de. #StudioLivGifts #ThoughtfulGifting #ScandinavianDesign #ShopSmallLoveLarge