Brand Tone

Playful and Expressive, Artistic and Creative, Passionate and Joyful, Confident and Bold, Personal and Unique

Brand Values

• •Uniqueness and Individuality: Creating products that allow customers to express their personality and make their homes unique.
• •Quality and Craftsmanship: Emphasis on high-quality materials and production, often in Sweden.
• •Joy and Happiness: Spreading joy, love, and personality through design.
• •Storytelling and Artistry: Patterns that narrate stories and are considered works of art.
• •Boldness and Creativity: Encouraging customers to be daring with patterns and colors.
• •Made in Sweden/Europe: Highlighting local or regional production.

Best Practices

• •Embrace Playful Language: Use vibrant adjectives, a touch of humor where appropriate, and an enthusiastic tone. Words like 'magical,' 'dreamy,' 'joyful,' 'bold,' and 'unique' fit well.
• •Highlight the 'Why': Connect with the emotional aspect of design – creating a home that reflects personality, joy, and tells a story. Emphasize the brand's motto: 'unique things with love, happiness and personality.'
• •Storytelling is Key: Frame products not just as items, but as pieces of art with a narrative. Talk about Lisa's inspiration or the stories the patterns evoke.
• •Be Confident and Encouraging: Inspire customers to be bold and experiment with patterns and colors. Use empowering language like 'dare to,' 'transform,' and 'unleash.'
• •Maintain a Personal Touch: Remind customers that designs come from Lisa Bengtsson's creative vision and are developed in her Stockholm studio. This adds authenticity and a sense of artistry.

Social Perception

Studio Lisa Bengtsson is perceived as a high-quality, design-led brand driven by the distinct artistic vision of Lisa Bengtsson herself. She is recognized as a significant and expressive designer in Sweden, known for her unique, colorful, and bold patterns that often incorporate a sense of whimsy and storytelling. The products are seen as a way to add personality and a statement to an interior, moving away from minimalist trends ('dare to refuse white walls!'). Collaborations with other established names (like By Rydéns or Ulricehamns Tapetfabrik) enhance the brand's reputation for quality and design innovation. The brand inspires customers to be more adventurous in their home décor choices.

Copy Examples

• •Dare to Ditch the Drab. Your walls are whispering for a splash of personality. Unleash the joy of pattern with Studio Lisa Bengtsson and transform your home into a vibrant story.
• •Life’s Too Short for Boring Interiors. Wrap your world in color, character, and a touch of enchanting Swedish design. Discover patterns that spark conversations and smiles.
• •Be Uniquely You, From Floor to Ceiling. Our designs are crafted with love, happiness, and a whole lot of personality – just like you. Let your home tell your unique story.
• •More Than Just Wallpaper, It's Art with a Wink. Each Lisa Bengtsson creation is a playful masterpiece, designed in our Stockholm studio to bring a little magic into your everyday.
• •Ready to Fall in Love with Your Home Again? Explore our world of whimsical patterns and bold designs. Warning: may cause extreme happiness and an irresistible urge to redecorate.