Brand Tone

Warm and Personal, Joyful and Celebratory, Aesthetically Driven and Inspirational, Helpful and Caring, Modern and Trendy

Brand Values

• •Uniqueness and Personalization
• •Quality and Craftsmanship
• •Celebration of Life's Moments
• •Customer Happiness
• •Passion for Design

Best Practices

• •Always Focus on the "Why": Remember that customers are celebrating deeply personal and emotional moments. Copy should reflect empathy, joy, and the significance of the occasion.
• •Use Warm and Inclusive Language: Employ words that are inviting, friendly, and celebratory (e.g., "cherish," "celebrate," "little one," "special day," "welcome"). Avoid overly formal or transactional language.
• •Highlight Personalization and Uniqueness: Continuously emphasize the customizable nature of the products and how they help create one-of-a-kind memories. Use phrases like "your unique story," "specially designed for you," "a personal touch."
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of the copy aligns with the soft, modern, and aesthetically pleasing visual identity of the brand. The words should feel as carefully curated as the product designs.
• •Engage with Emotion, but Keep it Authentic: Tap into the emotions of new parenthood and celebration, but avoid clichés or overly sentimental language that might feel insincere. Authenticity in expressing joy and understanding is key.

Social Perception

Positive, Creator of Beautiful Memories, Reliable, Niche Specialist

Copy Examples

• •Tiny toes, big dreams, and the sweetest way to announce them! ✨ Our new collection of birth announcements is here, blooming with fresh designs to capture the magic of your little one's arrival. Which theme speaks to your heart? Let us help you share your joy! #StudioKimm #NewCollection #BirthAnnouncement #LittleMiracle #MadeWithLove
• •Celebrating a special baptism? 🕊️ Create unforgettable thank you gifts with our personalized 'doopsuiker' and keepsakes. From elegant designs to playful touches, find the perfect way to share your gratitude. Explore the possibilities at studiokimm.be! #StudioKimm #Baptism #Doopsuiker #Christening #PersonalizedGifts #ThankYou
• •Welcome a new life with unique treasures. ✨ Studio Kimm: Crafting beautiful memories for your most precious moments. Personalized birth announcements, baptism favors, and heartfelt gifts, designed with love in Belgium.
• •Wrap your little star in comfort and cuteness! Our personalized baby bodysuits are made from the softest cotton and can be customized with their name or a sweet message. A perfect gift for a new arrival or a cherished keepsake. Designed to celebrate their unique sparkle. #StudioKimmBaby #PersonalizedBabyGift #NewbornStyle #BabyEssentials
• •Dreaming of the perfect way to announce your baby girl? 🌸 Soft florals, elegant script, and a touch of gold – discover beautiful birth announcement ideas by Studio Kimm. Pin your favorites and let's create something magical! #BirthInspo #BabyGirl #StudioKimmDesigns #Geboortekaartje #ItsAGirl