Brand Tone

Aspirational, Modern, Approachable, Confident

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction & Experience
• •Accessibility to Luxury/Modern Design
• •Empowering the Bride
• •Tradition Meets Modernity

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the identified brand tone (aspirational, modern, approachable, confident), core values, target audience personas, and specific language choices (words to use/avoid). This guide should be the single source of truth for all content creators.
• •Emphasize Storytelling that Aligns with Values: Craft narratives around the bride's journey, the craftsmanship, and the blend of tradition and modernity. Focus on how Studio Iris helps make her 'special moments even more special' and allows her to achieve her dream look affordably.
• •Maintain a Balance between Luxury and Accessibility: While showcasing exquisite designs and quality ('designer couture,' 'Indian craftsmanship'), ensure the language remains inviting and doesn't alienate brides concerned about budget by reinforcing the idea of attainable luxury.
• •Be Consistent Across All Platforms, Adapting for Context: While the core tone remains, adapt the specific expression for different channels. For instance, Instagram might allow for more playful and visual storytelling ('fun, flirty outfit for your mehendi'), while product descriptions on the website might be more detailed and benefit-oriented, yet still elegant.
• •Train and Regularly Review: Ensure anyone writing for the brand understands the voice guide. Conduct periodic reviews of website copy, social media posts, ad campaigns, and customer service communications to check for consistency and make necessary adjustments. Gather feedback from customers on how they perceive the brand's communication.

Social Perception

Positive & Reputable, Go-To for Bridal Wear, Associated with Quality & Style, Growing Presence

Copy Examples

• •Headline: 'Your Dream Lehenga. Beautifully Crafted, Surprisingly Attainable.' Body: 'At Studio Iris India, we believe every bride deserves to shine. Discover exquisite modern designs, blending timeless Indian craftsmanship with the latest trends. Let our virtual stylists help you find or create the one, without compromise. #StudioIrisBride #ModernMaharani'
• •Social Media Post: 'Sangeet style that tells your story. ✨ Explore our vibrant collection of lehengas, perfect for dancing the night away. Fun, flirty, and flawlessly you. Tap to explore or book your virtual consultation! #StudioIrisIndia #SangeetNight #IndianWeddingTrends'
• •Product Description Snippet (for a specific lehenga): 'The 'Amara' Lehenga: Where contemporary elegance meets traditional artistry. Hand-embroidered detailing on a flowing silhouette, designed for the bride who embraces modern romance. Customize the color and fit to make it uniquely yours. #BridalCouture #StudioIrisCustom'
• •Email Subject: 'Don't Just Dream It, Wear It – Your Studio Iris Lehenga Awaits' Body Snippet: 'Ready to find the lehenga that feels like it was made just for you? At Studio Iris India, we combine luxurious designs with a personal touch, ensuring you feel as incredible as you look on your special day. Explore our new arrivals...'
• •Ad Copy: 'Beyond the Ordinary. Beyond Expectation. Studio Iris India crafts bridal wear for the unforgettable moments. Experience personalized service and discover unique lehengas that blend modern style with India's rich heritage. What you see is what you’ll adore. #LuxuryBridal #IndianDesignerWear'