Brand Tone

Inspirational, Personal, and Passionate

Brand Values

• •Passion for Travel and Nature
• •Quality and Craftsmanship
• •Customer-Centricity
• •Making Memories Tangible

Best Practices

• •Lead with Emotion and Story: Always connect the art to the feeling or memory of a place. Use evocative and sensory language to transport the audience.
• •Emphasize the "Why": Remind customers that they aren't just buying paper and ink; they are buying a "tangible reminder" of their cherished experiences and a piece of art that tells their personal story.
• •Maintain a Personal Connection: Continue to share the story of Ciaran and Laura. Using "we" and speaking directly to the customer in a warm, inviting tone reinforces the small, family-run business feel that customers trust.
• •Highlight Quality and Customization: Consistently mention the premium quality of the prints and the option for custom designs. This reinforces value and shows a commitment to meeting individual customer needs.
• •Use Consistent Calls-to-Action: Encourage interaction by asking questions about travel memories in social posts. On sales-focused copy, use clear and inspiring calls to action like "Start your journey home" or "Find your favorite place."

Social Perception

Studio Inception is perceived as a highly reputable and beloved small business. Customers see them as a go-to source for beautiful, high-quality travel-themed art that makes for a perfect personal purchase or a thoughtful gift. The personal story of the founders, combined with their proven track record on Etsy, fosters a strong sense of trust and authenticity. They are seen not just as a store, but as artists who are passionate about their craft and their customers' stories.

Copy Examples

• •Answer the call of the wild. 🌲 There ’s a quiet magic in the towering trees and misty mornings of the great outdoors, and we ’ve bottled it up in our latest National Park print. Let this piece be a daily reminder of your favorite trails and the adventures that await. Where does your wild heart wander? #StudioInception #NationalParkArt #TravelMemories
• •Your walls are telling a story. What do you want them to say? Transform your space from a house to a home filled with your adventures. Our minimalist travel prints are more than just art; they're the start of your travel memories. ✨ Shop our city and nature collections now and save 15% on your first order!
• •Headline: Chart Your Journeys. Adorn Your Walls. Sub-headline: Stylish, minimal art prints that bring your favorite travel memories home.
• •Capture the romance and charm of the City of Lights. This print isn't just a depiction of a landmark; it ’s the memory of wandering through cobblestone streets, the taste of a fresh croissant, and the breathtaking view from the Eiffel Tower. A timeless piece for the eternal wanderer, designed to bring a touch of Parisian elegance to any room.
• •Where to next? ✈️ New arrivals + travel inspiration inside.