Brand Tone

Minimalist & Sophisticated, Professional & Confident, Appreciative of Craft & Quality, Calm & Understated, Conscious & Responsible

Brand Values

• •Sustainability
• •Quality Craftsmanship
• •Timeless Design
• •Functionality & Adaptability
• •Minimalism
• •Freedom & Individuality

Best Practices

• •Embrace Simplicity: Use clear, concise language. Avoid jargon, hyperbole, or overly complex sentences. Focus on direct and honest communication that reflects the minimalist aesthetic.
• •Highlight Core Values: Consistently weave in keywords and phrases related to sustainability, quality, timelessness, and craftsmanship. For example, "sustainably sourced," "solid wood," "natural oils," "built to last," "German design."
• •Focus on "Show, Don't Just Tell": Instead of just saying "it's high quality," describe the materials and processes that *make* it high quality (e.g., "Crafted from FSC-certified solid oak, hand-finished with natural oils to enhance the wood's inherent beauty and durability.").
• •Maintain Visual & Verbal Harmony: Ensure the tone of the copy aligns with the clean, sophisticated visuals used on the website and social media. The language should feel as considered and curated as the product photography.
• •Speak to the Discerning Customer: Address an audience that appreciates design, quality, and sustainability. Use a respectful, intelligent tone that acknowledges their values and understanding of good design. Avoid overly casual or colloquial language.

Social Perception

High-Quality & Premium, Stylish & Design-Forward, Sustainable & Responsible Choice, Investment Piece, Trusted & Original

Copy Examples

• •Headline: Design That Endures. Spaces That Evolve. Body: Studio Hausen creates modular shelving for a life thoughtfully lived. Crafted from sustainable solid wood and designed with timeless simplicity, our pieces adapt with you. Discover the art of essentialism.
• •Headline: The Beauty of Utility. The Strength of Nature. Body: Experience the LINK shelving system. European oak, meticulously finished with natural oils, meets minimalist steel. Functional art for your conscious home. Build your space, beautifully.
• •Headline: More Than Furniture. A Foundation. Body: At Studio Hausen, we believe in objects with purpose and longevity. Our SHRINK collection offers compact, versatile shelving—sustainably sourced, expertly crafted, and designed to inspire your everyday.
• •Headline: Curate Your World, Responsibly. Body: Your home is a reflection of your values. Choose Studio Hausen for timeless design that honors the planet. Solid wood, clean lines, and enduring quality for a space that’s uniquely yours.
• •Headline: Simplicity Speaks Volumes. Body: Discover the quiet confidence of Studio Hausen. Our modular systems are an ode to minimalist design and sustainable craftsmanship, allowing your cherished objects to take center stage. Create clarity, create calm.