Brand Tone

Artistic, Quality-Focused, and Friendly

Brand Values

• •Craftsmanship
• •Artistic Integrity/Creativity
• •Quality
• •Customer Satisfaction
• •Tradition & Heritage
• •Community Engagement

Best Practices

• •Emphasize "Handmade" and "Artistry": Consistently use terms that highlight the human touch and artistic skill involved (e.g., "handcrafted," "artisan-made," "studio-created," "original design," "meticulously crafted"). This reinforces the core value of craftsmanship.
• •Use Vivid and Evocative Language: Describe the glass with words that appeal to the senses and emotions – focusing on color, light, texture, and the atmosphere the pieces create (e.g., "radiant," "vibrant," "luminous," "ethereal," "captivating dance of light").
• •Maintain a Friendly and Accessible Voice: While showcasing professionalism and artistry, ensure the tone is welcoming. Address the audience directly (using "you" and "your"), share behind-the-scenes glimpses (if comfortable), and respond warmly to comments and inquiries.
• •Highlight Quality and Uniqueness: Subtly weave in messages about the durability, quality of materials, and the one-of-a-kind nature of the items. Mention customization options to emphasize bespoke service.
• •Show, Don't Just Tell, Passion: Let genuine enthusiasm for the craft shine through. Share inspirations, stories behind pieces (where appropriate), and excitement about new creations or events. This builds a connection with the audience.

Social Perception

Customers overwhelmingly praise the beauty, uniqueness, and quality of Studio Glass Company's products. Buyers recognize and value the artistic skill and craftsmanship involved in creating the glass pieces. The owner, Dan Buchanan, is frequently mentioned for being helpful, responsive, and ensuring customer satisfaction. The "Star Seller" status on Etsy and repeat positive feedback build trust and position them as a reliable source for high-quality, handmade glass items. Involvement with Monmade and the Pittsburgh Glass Center suggests recognition within the regional art and craft scene.

Copy Examples

• •Instagram Post (Showcasing a new ceiling light): Introducing 'Aurora' – our latest dance of color and light, handcrafted with passion in our Pittsburgh studio. Each swirl of glass tells a story, ready to illuminate yours. ✨ Tap to bring this unique artistry home or visit studioglassco.com to see the full collection! #StudioGlassCo #HandmadeGlass #ArtisanLighting #PittsburghArt #HomeDecorInspo
• •Facebook Ad (Targeting homeowners interested in unique decor): Tired of the ordinary? Elevate your space with the radiant glow of Studio Glass Company. From breathtaking ceiling lights to unique tableware, each piece is an American-made testament to craftsmanship. Discover art that illuminates. Shop now at [YourEtsyLink] or studioglassco.com. #GlassArt #UniqueHome #HandmadeLighting #SupportArtisans
• •Product Description Snippet (for website/Etsy): Meet 'The Seraphina' Wall Sconce: Where timeless tradition meets contemporary elegance. Painstakingly crafted by hand in our Pittsburgh studio, this piece features vibrant, fused glass that casts a warm, inviting glow. Perfect for adding a touch of artisanal charm to any room. Customizable options available – let's create your vision together! [Link to contact/customization]
• •Pinterest Pin Description: Illuminate your world with handmade beauty! 🌈 Our 'Amandine' ceiling light is a kaleidoscope of color, meticulously crafted to be the centerpiece of your room. Discover more unique glass art and lighting from Studio Glass Company. #GlassLighting #HandmadeDecor #ColorfulHome #StudioGlassCo #ArtGlass
• •Email Newsletter Excerpt (Announcing a new collection/event): Hello fellow art lovers! We're thrilled to unveil our new 'Elements' collection, inspired by the natural beauty surrounding our Pittsburgh studio. Plus, catch us at the upcoming [Event Name]! Each piece is a labor of love, designed to bring a spark of unique artistry into your life. Explore the collection and see where we'll be: [LinkToWebsite] #StudioGlassCompany #NewArt #GlassDesign #PittsburghEvents