Brand Tone

Professional, yet approachable and empowering

Brand Values

• •Quality & Professionalism
• •Accessibility & Affordability
• •Celebrating Individuality/True Beauty
• •Inclusivity
• •Customer-Focused
• •Performance & Efficacy

Best Practices

• •Emphasize Professional Quality
• •Focus on Empowerment and Individuality
• •Maintain an Approachable and Educational Voice
• •Highlight Value and Accessibility
• •Engage the Community

Social Perception

Positive perception of quality and accessibility, with mixed awareness

Copy Examples

• •Unlock your inner artist. Studio Gear brings professional-quality makeup to your vanity, making flawless looks achievable every day.
• •More than just makeup, it's a celebration of YOU. Discover vibrant colors and skin-loving formulas designed for your unique beauty.
• •From backstage secret to your beauty essential. Experience the Studio Gear difference – where pro performance meets everyday ease.
• •Your busy life deserves makeup that keeps up. Our long-wearing, multi-tasking formulas ensure you're ready for anything, looking and feeling your best.
• •Join the Studio Gear community! We believe in high-quality cosmetics at a price you'll love, because every woman deserves to feel confident and beautiful.