Brand Tone

Thoughtful, encouraging, professional, clear, positive, inclusive, human, accessible, inspirational, empowering, and playful.

Brand Values

• •Clarity and Self-Reflection
• •Meaningful Connection
• •Purpose-Driven Work
• •Sustainability
• •Accessibility and Inclusivity

Best Practices

• •Lead with a Question: Much of the brand's content effectively uses questions to immediately engage the audience and encourage introspection, mirroring the product's function. This should be a consistent tactic.
• •Focus on the "Why," Not Just the "What": Instead of just describing the cards, always connect them to the outcome: "more clarity," "better collaboration," "a more fulfilling career." The benefit is the key selling point.
• •Use Empowering and Positive Language: Words like "discover," "unleash," "clarify," "connect," and "grow" should be staples in the brand's vocabulary. The tone should always be encouraging and optimistic.
• •Maintain a Clean and Simple Style: The copy should be as uncluttered and easy to understand as the design of the cards. Avoid long, complex sentences and technical jargon. White space in text is as important as it is in design.
• •Incorporate Testimonials and User Stories: Sharing how real people and teams have benefited from the cards is powerful social proof. Weaving quotes and short stories into marketing materials will reinforce the brand's credibility and the product's impact.

Social Perception

Credible and authentic; perceived as experts in team development, new work culture, and social business; a valuable tool for facilitation and personal growth; a provider of solutions for the modern workplace valuing employee well-being and purpose; high professionalism and thoughtfulness due to product design.

Copy Examples

• •Is your team truly connected? Go beyond the surface-level check-ins. Our Purpose Cards are designed to spark the meaningful conversations that build stronger, more collaborative teams. Discover what drives your team today. #TeamDevelopment #Leadership #WorkplaceCulture #MeaningfulWork
• •What are the values that guide you? Uncover your core principles and live a more purpose-driven life. The Values Deck is your personal guide to self-discovery. Start your journey inward. [Shop Now]
• •Subject: Revolutionize Your Onboarding. From day one, make new hires feel like they belong. Use the Purpose Cards in your onboarding process to align personal values with your company culture, fostering a sense of purpose and commitment from the start. Learn how. [Read Our Guide]
• •(Visual: A person thoughtfully looking at different "Superpower" cards) Text Overlay: "What's your secret strength?" (Visual: The person smiles as they select a card like "Empathy" or "Creativity") Text Overlay: "Unleash your potential. Discover your superpowers with Purpose Cards." Caption: "We all have unique strengths. Sometimes we just need a little help recognizing them. What superpower will you discover? #SelfReflection #PersonalGrowth #KnowYourself #PurposeCards"
• •Elevate your coaching sessions. With our Purpose Cards, you can provide your clients with a tangible, intuitive tool to explore their values, identify their strengths, and set meaningful goals. Add a new dimension to your practice. [Explore Our Tools for Professionals]