Brand Tone

Personal & Thoughtful, Chic & Trendy, Friendly & Approachable, Quality-Oriented, Helpful & Customer-Focused

Brand Values

• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction
• •Celebration & Gifting
• •Style & Trend Awareness

Best Practices

• •Always Emphasize Personalization: Highlight how each item can be made unique and special for the recipient. Use words like "your own," "uniquely yours," "personalized touch."
• •Infuse a Sense of Style and Trend: Use adjectives like "chic," "stylish," "on-trend," "fashionable," "modern" when describing products and their aesthetic.
• •Maintain a Warm and Friendly Voice: Write as if you're speaking to a friend, using welcoming language. Be approachable and helpful in all communications, mirroring the "dream to work with" Etsy persona.
• •Showcase Quality and Attention to Detail: Use descriptive language that conveys the craftsmanship and care put into each product. Mention materials and the care in crafting when appropriate.
• •Focus on the Gifting Aspect and Emotional Connection: Frame products as perfect for celebrating special moments and creating lasting memories. Use language that evokes thoughtfulness, joy, and connection.

Social Perception

Highly Positive, Reliable & Professional, High-Quality Provider, Easy to Work With

Copy Examples

• •Keep your treasures beautifully organized. Our new monogrammed jewelry case isn't just a box, it's a chic statement piece, personalized just for you. The perfect blend of elegance and an on-trend touch for your dresser.
• •Celebrate their big achievement with a gift that’s both stylish and practical! Our personalized duffel bags are crafted with care, ready for all their new adventures. Make it uniquely theirs – a chic companion for the journey ahead.
• •Hello, gorgeous! ✨ Meet your new favorite travel buddy. Our latest collection of cosmetic bags is here – chic, unique, and ready to be personalized! Which design will you choose to add a little extra fabulous to your day?
• •Thoughtful gifts, beautifully made. Discover unique, personalized treasures for everyone on your list this season. From chic home accents to trendy travel gear, find something special that shows you care.
• •Your favorites, styled just for you! We’re shining a spotlight on our best-loved personalized pieces – the chic designs and quality you adore. See what’s trending and find your next unique treasure at Studio Four Designs.