Brand Tone

Personal & Approachable, Creative & Passionate, Warm & Friendly, Authentic & Down-to-Earth

Brand Values

• •Hand craftsmanship & Artistry
• •Uniqueness & Individuality
• •Quality & Attention to Detail
• •Creativity & Self-Expression
• •Support Small & Local
• •Joy & Beauty

Best Practices

• •Always Write from Sarah's Voice: Whether it's an "I" statement or a collective "we" (if the brand grows), maintain the personal, approachable, and passionate voice established by the founder. This creates authenticity and connection.
• •Emphasize the "Handmade" and "Unique" Aspects: Consistently weave in language that highlights the artisanal nature of the products—phrases like "crafted by hand," "small batch," "one-of-a-kind," "designed and made by me."
• •Keep it Warm and Positive: Use inviting and friendly language. Express gratitude for support, share the joy of creation, and focus on the beauty and happiness the products can bring. Avoid overly formal or corporate jargon.
• •Connect to the "Minnesota Maker" Identity: Where relevant, subtly incorporate the local aspect. This builds community and appeals to customers interested in supporting local artisans. It adds to the brand's down-to-earth feel.
• •Tell the Story (Subtly or Overtly): Remind the audience of the passion behind the brand, the creative process, or the inspiration for new pieces. This reinforces the values of creativity and artistry, making the brand more than just a product.

Social Perception

Appreciation for Handmade Quality, Positive Engagement, Seen as a Local Artisan, Likely Perceived as Stylish & Unique, There is a potential for brand confusion with "Studio Emme" the florist in the same local area, which could impact perception if experiences with one are mistakenly attributed to the other. However, for those who have correctly identified the jewelry brand, the perception is likely that of a dedicated artisan creating unique, handcrafted items.

Copy Examples

• •(Instagram Post for New Collection): "Hello sunshine! ☀️ Our new [Collection Name] has just bloomed, and each piece is a little burst of joy, handcrafted with love right here in my Minnesota studio. Discover unique polymer clay earrings that are as light as a feather and as bright as your smile. Tap the link in bio to find your new favorite! #StudioEmme #HandmadeJewelry #PolymerClayEarrings #MinnesotaMaker #ShopSmall #UniqueEarrings"
• •(Product Description): "Meet the 'Morning Dew' dangles. Inspired by quiet Minnesota mornings, these unique earrings are meticulously handcrafted from polymer clay. Each delicate swirl of color is mixed and shaped by hand, ensuring no two pairs are exactly alike. Lightweight enough for all-day wear, they’re the perfect touch of handmade charm for your everyday adventures. Designed and created by Sarah, just for you."
• •(Facebook "About Us" Snippet): "From a spark of creativity during maternity leave to a full-fledged passion, Studio Emme is where art meets heart. I'm Sarah, the artist behind every unique, lightweight polymer clay earring you see. Each piece is lovingly handmade in my Minnesota home studio, designed to bring a little extra beauty and individuality to your day. Thanks for supporting this woman-owned small business! ♡"
• •(Email Newsletter Subject Line): "✨ Fresh from the studio: Your next favorite handmade earrings!" (Body Snippet): "Hi [Customer Name], just a little note from my sunlit Minnesota studio to yours! I've been busy sculpting and baking some truly special polymer clay pieces, and I couldn't wait to share them. Each earring is a tiny work of art, designed to be as unique and wonderful as you are. Come see what's new at Studio Emme..."
• •(Pinterest Pin Description): "Add a pop of handmade personality! These [Color/Style] polymer clay statement earrings from Studio Emme are surprisingly lightweight and totally unique. Perfect for [Occasion/Outfit Idea]. Crafted with passion by Minnesota maker, Sarah. #StudioEmmeJewelry #HandmadeEarrings #PolymerClayArt #StatementJewelry #MinnesotaMade #UniqueGifts"