Brand Tone

Personal, Passionate, and Artisanal

Brand Values

• •Handcrafted Quality & Attention to Detail
• •Personalization & Sentiment
• •Passion for Craft
• •Natural & Local Influence
• •Supporting Small Business

Best Practices

• •Lead with Passion: Always start from the 'why.' Use words like 'passion,' 'handcrafted,' 'love,' and 'dream' to reinforce the personal story behind the brand.
• •Emphasize 'Handmade in Ireland': Consistently mention the Irish roots, the County Cavan studio, and the use of local materials where applicable. This is a key differentiator and adds value.
• •Focus on the 'Forever' Quality: Use terms like 'keepsake,' 'treasure,' 'everlasting,' and 'timeless' to describe the products, highlighting their permanence as memory holders.
• •Tell the Story of the Materials: When describing products, especially the floral arrangements, talk about the flowers themselves. Mentioning they are 'Irish grown' or 'preserved' adds a layer of authenticity and appeal.
• •Maintain a Personal Voice: Write as Kirsten would speak. Use 'I' and 'my' in the brand story sections and maintain a warm, approachable, and grateful tone in all customer communications, from product descriptions to thank-you notes.

Social Perception

The perception of StudioEight.ie is overwhelmingly positive. Customers express high levels of satisfaction, specifically praising the personalized touch, the quality of the finished product, and the great service, including speedy delivery. Reviewers highlight Kirsten's talent and how she exceeds expectations, creating perfect, meaningful gifts. The brand is perceived as a go-to for special, handmade products that have a touch of 'magic.'

Copy Examples

• •More Than a Gift. A Memory, Handcrafted Forever. Discover personalised keepsakes and everlasting floral art, made with passion in our lakeside Cavan studio.
• •Capture a moment in time. Our everlasting floral frames feature Irish-grown flowers, carefully preserved and artfully arranged to bring natural beauty into your home. Each piece is handcrafted with meticulous attention to detail, creating a unique keepsake you'll treasure for years to come.
• •From a love of making to a full-time dream. Studio Eight was born from a passion for design and a belief in the power of a thoughtful gift. Every item is designed and handcrafted by our founder, Kirsten, in her studio, inspired by the nature that surrounds her.
• •Looking for a truly special gift? ✨ Go beyond the ordinary. At StudioEight.ie, we create personalised, handcrafted keepsakes that tell a story. Perfect for weddings, new homes, and all of life's beautiful milestones.
• •A little magic for your inbox ✨ New floral designs from the studio!