Brand Tone

Curated & Artistic, Modern & Welcoming, Community-Focused & Ethical, Descriptive & Informative

Brand Values

• •Quality & Craftsmanship
• •Ethical Sourcing & Sustainability
• •Uniqueness & Discovery
• •Local & Global Connection
• •Modern Aesthetics

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., "Welcoming, "Artistic," "Conscious," "Modern") with examples of "do's and don'ts" to ensure everyone writing for the brand is aligned.
• •Highlight Craftsmanship and Origin: Consistently tell the story behind products, mentioning if they are handcrafted, ethically sourced, or made with specific quality materials. This reinforces brand values.
• •Use Warm and Descriptive Language: Employ inviting and vivid adjectives that appeal to a desire for unique, quality items. Focus on the experience or feeling the product evokes.
• •Maintain Visual Consistency: Ensure that the tone of the copy is reflected in the accompanying visuals (photography, graphics). For STUDIO DEN, this means clean, modern, and appealing imagery.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. Be helpful, genuine, and reflect the brand's values in all interactions.

Social Perception

Positive (Implied), Seen as a Destination for Gifts & Home Decor, Appreciation for Curation

Copy Examples

• •Discover thoughtfully selected treasures at STUDIO DEN. From handcrafted home decor to ethically sourced gifts, find something unique that tells a story. Visit us in Gilman Village or shop online at studioden.co.
• •Fresh in! ✨ These stunning, ethically made ceramic vases just landed at STUDIO DEN. Perfect for adding a touch of modern elegance to your space. Handcrafted by artisans who share our love for quality and beauty. #StudioDen #EthicallyMade #HomeDecor #NewArrival #ShopSmallIssaquah
• •Meet your new favorite handcrafted mug. Made from locally sourced clay and finished with a non-toxic glaze, it’s as beautiful as it is durable. Designed for daily moments of joy. Explore the collection at studioden.co.
• •Find the perfect thoughtful gift at STUDIO DEN this season. Our curated collection of unique, ethically sourced treasures offers something for everyone on your list. From cozy merino wool throws to artisanal candles, give a gift that matters. Shop now: studioden.co
• •At STUDIO DEN, we believe in the beauty of handcrafted goods and the importance of ethical practices. Each item in our shop is carefully chosen for its quality, story, and the hands that made it. Discover modern treasures with a conscience. #StudioDenShop #CuratedLiving #EthicalGifts #SupportArtisans