Brand Tone

Academic, authoritative, and discreetly adventurous. Deeply professional and intellectual, avoiding casual or humorous language. The writing is dense with expertise, philosophical, and reflective, speaking of work that shapes worldviews and provides sharp focus, elevating the brand to a purveyor of transformative experiences.

Brand Values

• •Discretion and Exclusivity
• •Resilience and Adaptability
• •Intellectual Rigor and Deep Insight
• •Purpose-Driven Work
• •Autonomy and Mastery

Best Practices

• •Prioritize Substance Over Style: The copy should always be grounded in expertise and deep knowledge. Avoid marketing jargon and focus on clear, intelligent communication.
• •Use an Academic and Assured Voice: Write with the confidence of a seasoned expert. Use precise language, and don't be afraid of complexity when the subject demands it. The tone should be educational and insightful.
• •Emphasize Discretion and Trust: Consistently message the confidential and discreet nature of the client relationships. This builds a perception of the brand as a safe harbor for sensitive strategic work.
• •Tell Stories of Transformation, Not Just Transactions: Frame projects and services around their deeper impact—how they change perspectives, shape strategies, and lead to meaningful outcomes, as seen in their 'Those Projects' narrative.
• •Maintain an Aura of Exclusivity: Communication should feel deliberate and curated, not mass-marketed. Channels like a mailing list for 'dispatches' or limited-availability masterclasses reinforce the idea that access to their knowledge is valuable and not universally available.

Social Perception

Studio D is perceived by its niche audience as an elite, almost enigmatic entity at the forefront of design research and strategy. The founder, Jan Chipchase, is often described in aspirational terms, sometimes as the 'James Bond of design research.' The consultancy is seen as a source of profound, actionable insights derived from immersive, anthropological fieldwork. Their masterclasses are highly sought after and sell out, indicating a strong reputation and a high level of trust within their professional community. The lack of a traditional client list on their website, framed as a benefit for clients who prefer discretion, further enhances their mystique and perceived value.

Copy Examples

• •Beyond the Boardroom: Our one-day masterclass is for those who seek to understand the world not through spreadsheets, but through lived experience. Learn the deep-field methods we use to navigate complex human landscapes and deliver strategies that resonate.
• •We are Studio D. We operate where culture, technology, and humanity intersect. Our global team is built for resilience and designed for discretion, providing clients with the clarity needed to act decisively in uncertain territories. We don't just find answers; we frame the right questions.
• •In this report, we journey into the nuanced realities of [Topic]. Moving past surface-level data, we immersed our team to uncover the underlying behaviors and unspoken needs that will define the next wave of innovation. This is your guide to what's really happening on the ground.
• •Join the Radar. Receive our infrequent, high-signal dispatches from the field. No noise, no marketing spam. Just distilled insights from our global research and expeditions, delivered directly to your inbox.
• •Navigating Ambiguity. Delivering Clarity. We are a research, design, and strategy consultancy that equips global leaders with the insights to build for the future. Our work is discreet, our methods are immersive, and our impact is enduring.