Brand Tone

Curated & Sophisticated, Welcoming & Personal, Passionate & Enthusiastic, Community-Focused, Inspired by Nature & Wales

Brand Values

• •Artistic Excellence & Diversity
• •Curation & Storytelling
• •Support for Artists
• •Sustainability & Respect for Nature
• •Creating a Unique Experience
• •Connection & Community

Best Practices

• •Emphasize Curation and Storytelling: Always highlight the thoughtful process behind selecting artists and themed exhibitions. Use phrases that convey expertise and a narrative approach (e.g., "carefully selected," "thoughtfully curated to explore...", "each piece tells a part of a larger story").
• •Maintain a Warm and Personal Voice: Even when discussing sophisticated art, keep the language approachable and inviting. Use words like "welcome," "discover," "experience," "share," and consider addressing the audience directly (e.g., "we invite you to...").
• •Showcase the Welsh Connection and Natural Inspiration: Regularly feature content that ties back to the local landscape, Welsh artists, or themes of nature and sustainability. This reinforces a core aspect of the gallery's identity.
• •Champion the Artists: Focus on the artists themselves, their processes, and inspirations. This aligns with the value of supporting the artistic community and adds depth to the work being presented.
• •Be Consistent Across Platforms: Ensure that the tone used on the website, social media, email communications, and any print materials is harmonious. Whether it's a detailed exhibition description or a short Instagram caption, the underlying voice should feel like Studio Cennen.

Social Perception

Respected & Appreciated, High-Quality & Well-Curated, Unique & Charming Venue, A Destination for Art Lovers

Copy Examples

• •Instagram Post (Exhibition Launch): "Step into a world where Welsh landscapes whisper tales through canvas and clay. Our new exhibition, 'Echoes of the Afon', opens this week, curated to bring you closer to the heart of Welsh artistry. Book your private viewing for a calm, personal journey through breathtaking new works. Link in bio. #StudioCennen #WelshArt #Llandeilo #ArtExhibition #CuratedGallery"
• •Website Homepage Snippet: "Discover Studio Cennen: A lovingly curated gallery in a historic Welsh setting, where contemporary art and traditional craft meet. Explore unique pieces from talented artists, each with a story to tell. We invite you to experience art in a calm and welcoming space. [Button: Explore Current Exhibition]"
• •Facebook Ad (Artist Spotlight): "Meet [Artist Name], one of the incredible talents featured at Studio Cennen. [His/Her/Their] work in [Medium] captures [Theme/Inspiration] with breathtaking detail. We believe in connecting you with art that resonates. See [Artist Name]'s work and more by visiting us in Llandeilo or exploring our online gallery. #SupportArtists #WelshMakers #ContemporaryArt #StudioCennenArt"
• •Email Newsletter Excerpt (Promoting a Workshop): "Unleash your inner artist at Studio Cennen. Join our upcoming [Workshop Name] workshop with [Instructor Name] and immerse yourself in the creative process. We're passionate about sharing the joy of making. Limited spots available for this inspiring session. [Button: Learn More & Book]"
• •General Brand Statement (for 'About Us' or a brochure): "At Studio Cennen, we don't just display art; we celebrate the stories, skills, and passion behind every piece. Nestled in a beautifully restored corner of Wales, our gallery is a testament to the vibrant spirit of creativity, offering a personal and enriching experience for every visitor. Discover art that speaks to you."