Brand Tone

Inspiring & Encouraging, Approachable & Genuine, Whimsical & Dreamy, Passionate & Creative, Community-Focused

Brand Values

• •Creativity & Expression
• •Authenticity & Openness
• •Inspiration & Empowerment
• •Community & Connection
• •Joy & Passion
• •Growth & Exploration
• •Generosity

Best Practices

• •Speak from the Heart (Authenticity): Share genuine thoughts, feelings, and aspects of the artistic journey. Use "I" and "me" to maintain a personal connection. Mentioning personal inspirations or even small daily studio moments can resonate.
• •Use Warm and Inclusive Language (Approachable & Community-Focused): Employ friendly and inviting words. Address the audience directly using "you" and inclusive terms like "we," "us," "lovelies," or "friends." Encourage interaction and make them feel part of a community.
• •Embrace Whimsical and Evocative Descriptions (Dreamy & Inspiring): Use descriptive adjectives that reflect the art's style (e.g., dreamy, magical, serene, whimsical, enchanting). Paint a picture with words, appealing to emotions and imagination.
• •Maintain an Encouraging and Positive Vibe (Inspiring & Passionate): Focus on the joy of creation, the beauty of art, and the potential for anyone to be creative. Offer encouragement and celebrate the process, not just the outcome.
• •Be Consistent Across Platforms, Yet Adapt to the Medium: While the core tone remains, adjust the length and style slightly for different platforms. For example, TikTok captions might be shorter and more playful with trending elements, while a newsletter can be more in-depth and personal. However, the underlying voice of Celine – kind, inspiring, and genuine – should always shine through.

Social Perception

Talented & Unique Artist, Kind & Relatable Personality, Inspirational Figure, Community Builder, Source of Joy and Escape

Copy Examples

• •Unveiling 'Whispers of the Wildwood' 🌿✨ This piece took me on such a journey, getting lost in layers of dreamy acrylics and the stories they wanted to tell. I hope it brings a little bit of magic to your day and reminds you of the quiet beauty that surrounds us. What do you feel when you look at it? Share your thoughts below, I’d love to hear! 👇 #StudioCelineW #SemiAbstractArt #DreamyLandscapes #ArtReveal #CreativeJourney
• •Spilling a few studio secrets today! ✨ Watch as this canvas comes to life, one brushstroke (and a few happy little sponge dabs!) at a time. Remember, there's no right or wrong in art, only your unique expression. Feeling inspired to pick up a brush? My online masterclass might be your perfect starting point! Link in bio. 🎨 #ArtProcess #StudioCelineW #PaintingTutorial #AbstractArt #FindYourVoice #CreativeInspo
• •Hello Lovelies! 🌸 I'm SO incredibly excited to share that the new 'Enchanted Horizons' Masterclass is officially OPEN for enrollment! I’ve poured my heart into creating lessons that not only guide you through new techniques but also help you connect with your own artistic spirit. Let's paint some magic together and build a beautiful, supportive community along the way. Early bird spots get a little something extra! 😉 [Link to Masterclass] All my love, Celine. #StudioCelineW #ArtMasterclass #OnlineArtCourse #CreativeCommunity #LearnToPaint
• •Feeling so much gratitude for this amazing community today! 🙏 Your kind words and shared passion for art truly light up my studio. I was wondering, what themes or colors are inspiring you lately? Or perhaps there's a pop culture moment you'd love to see transformed into a dreamy landscape? Let me know in the comments! Your ideas always spark something new. ✨ #StudioCelineWCommunity #ArtInspiration #GratefulArtist #CreativeChat #PopCultureArt
• •Bring a touch of serene magic into your home with the 'Celestial Swans' art print. This piece captures a fleeting moment of peace, where dreamy blues and soft golds dance together, reflecting the calm and joy I find in nature. Perfect for creating a tranquil corner or gifting to someone special who appreciates the whispers of art. Printed on high-quality archival paper to ensure its beauty lasts for years to come. Let it inspire your daydreams. 🦢✨ #StudioCelineW #ArtPrint #HomeDecor #WallArt #DreamyArt #GiftIdeas #AbstractLandscape