Brand Tone

Elegant & Sophisticated, Bespoke & Artistic, Professional & Prestigious, Passionate

Brand Values

• •Excellence & Quality
• •Artistry & Creativity
• •Exclusivity & Luxury
• •Personalization & Uniqueness
• •Global Reach & Parisian Chic

Best Practices

• •Maintain a Lexicon of Luxury: Consistently use vocabulary associated with elegance, exclusivity, artistry, and bespoke service (e.g., "exquisite," "meticulous," "couture," "curated," "signature").
• •Visual Harmony: Ensure all visual elements (website design, any (future) social media imagery, marketing materials) reflect the same sophistication and artistry conveyed in the written copy. This means high-quality photography and a refined aesthetic.
• •Client-Centric Language (with a sophisticated filter): While emphasizing the bespoke nature, ensure the language always reflects the high caliber of the clientele and the luxury context. Frame benefits in terms of achieving unparalleled elegance and unique expressions.
• •Show, Don't Just Tell, Excellence: Instead of merely stating quality, subtly weave in mentions of prestigious clients, media features, and the intricate nature of the craft, as currently done on the website. This provides credibility and reinforces the high-end positioning.
• •Consistency Across All Touchpoints: Whether it's an email inquiry response, a website update, or a (potential future) social media post, the tone must remain consistently elegant, professional, and artistic, reflecting the established brand identity.

Social Perception

Studio Calissi is likely perceived as a high-end, exclusive, and exceptionally skilled calligraphy and design studio. The association with Royal family members, celebrities, sports and pop stars further enhances a perception of prestige and desirability. The role as Official Calligrapher, Vogue World Paris solidifies an image of being a trusted partner for major, style-conscious events. The focus on creating unique beauty for events & weddings likely leads to a perception of the brand as a key contributor to creating memorable and aesthetically beautiful occasions.

Copy Examples

• •Studio Calissi: Where Parisian elegance meets bespoke artistry. Elevate your wedding with calligraphy that tells your unique love story. As featured in Vogue and trusted by discerning clients worldwide.
• •Crafting Exquisite Narratives in Ink. Studio Calissi – Bespoke Calligraphy & Design for Life's Most Cherished Moments.
• •The art of the personal touch. Every stroke, every flourish, meticulously designed to capture the essence of your occasion. Discover the beauty of bespoke calligraphy with Studio Calissi, Paris. #LuxuryCalligraphy #EventDesign #ParisianArtistry #BespokeDetails
• •From exclusive galas to high-profile brand activations, Studio Calissi delivers unparalleled calligraphic design that speaks volumes of your commitment to quality and sophistication. Partner with us to create an unforgettable impression. (Clients include Cartier, Google, LVMH).
• •Founded by Isabel in 2021, Studio Calissi brings a world of design experience and a passion for calligraphic art to each unique creation. We transform your vision into tangible elegance.