Brand Tone

personal, creative, and cheerful

Brand Values

• •Creativity
• •Joy and Color
• •Personal Connection
• •Local Community
• •Quality and Craftsmanship

Best Practices

• •Write as Cathelijne: Always maintain the first-person, personal voice of the founder. Use "I" and "my" when talking about the creative process and the business. This reinforces the brand's authenticity.
• •Focus on "The Why": Don't just sell a product; sell the feeling behind it. Explain the inspiration for an illustration or the joy you hope the customer will feel. This connects back to the core values of creativity and happiness.
• •Use Positive and Encouraging Language: Your vocabulary should be consistently upbeat and inspiring. Words like "joy," "colorful," "create," "inspire," "beautiful," and "sunshine" fit the brand perfectly.
• •Keep it Visually and Tonally Cohesive: Ensure that the cheerful, colorful, and creative tone of the copy is always matched by the visuals. The bright, clean, and artistic style of the photos and illustrations is just as important as the words.
• •Engage with Your Community Personally: When responding to comments or messages, maintain the friendly and approachable tone. Ask questions, thank followers for their support, and share in their excitement. This builds on the brand's value of personal connection.

Social Perception

Studio Caats is perceived as a charming, authentic, and high-quality artisan brand. It is seen as a go-to source for unique, thoughtful gifts and creative inspiration, solidifying its perception as an expert and approachable creative studio, with overwhelmingly positive feedback centered on the founder's artistic talent and cheerful engagement.

Copy Examples

• •Say hello to our newest burst of color! 💌 This little card is perfect for sending a bit of sunshine to someone special. I loved every moment of illustrating this floral design, and I hope it brings a smile to your face. Available now in the webshop. Link in bio to spread the joy!
• •Ready to unlock your inner artist? ✨ Join our next illustration workshop! Whether you're a total beginner or just need a creative boost, we'll spend a fun afternoon with paint, paper, and plenty of inspiration. Let's make something beautiful together! Limited spots available, so book yours today. #StudioCaatsWorkshop #CreativeZierikzee
• •Headline: "Colorful Stationery for Creative Moments." Sub-headline: "Discover unique illustrated gifts, prints, and cards designed with joy, or commission a custom portrait of a place you love."
• •Subject: 🎨 A little inspiration for your creative life! Body: "Hi [Name], Have you ever felt that little spark of a creative idea? On the blog this week, I'm sharing my personal tips for nurturing that spark and weaving more creativity into your daily routine. From simple doodles to bigger projects, let's explore how to live a more colorful life. Read the full post here!"
• •Shopping in Zierikzee? Don't forget to explore the city's hidden gems! Studio Caats is proud to be part of the 'Schatten van de Stad' gift route. Stop by to find the perfect, locally-made illustrated gift. Let's celebrate our beautiful city together!