Brand Tone

Gentle & Nurturing, Conscious & Responsible, Personal & Heartfelt, Appreciative of Small Moments

Brand Values

• •Sustainability
• •Ethical Production & Fairness
• •Comfort & Well-being
• •Quality & Durability
• •Joy & Simplicity
• •Natural Aesthetics

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., gentle, conscious, personal), preferred vocabulary (e.g., "cozy," "sustainable," "fair," "little ones"), and phrases to avoid. Share this with anyone creating content.
• •Embody the Founder's Passion: Continue to weave in Marion Wenzel's personal connection and the brand's origin story where appropriate, maintaining the heartfelt and authentic feel.
• •Prioritize "Feel-Good" Language: Always center the copy around the comfort, well-being, and joy the products bring to children and their families. Use emotive words that evoke positive feelings.
• •Be Transparent and Informative about Values: Clearly communicate the sustainable and ethical aspects (organic cotton, GOTS certification, fair production in Portugal) in a straightforward yet warm manner. This reinforces trust and appeals to the conscious consumer.
• •Maintain Visual-Copy Cohesion: Ensure that the tone of the copy always aligns with the soft, natural, and gentle aesthetic of the brand's visuals on the website and social media. The words should feel like a natural extension of the images.

Social Perception

Trusted & High Quality, Ethically Minded, Niche & Boutique, Associated with "Slow Living"

Copy Examples

• •Wrapped in the gentle touch of organic cotton, ready for today's adventures and tonight's sweet dreams. Our playwear is made for these precious, unhurried moments. #bumbulimoments #organiccotton #sustainablekidsfashion #slowchildhood
• •Drift into dreamland with our new Moonlight Sleepsuit. Crafted from the purest, GOTS-certified organic cotton, it’s a soft hug for sensitive skin. Designed in Berlin with love, and fairly made in Portugal, because we believe in kindness for our little ones and our planet. #studiombumbuli #sleepandplay #consciouscomfort
• •Hello from our sunny studio! We've poured our hearts into a new collection inspired by the quiet beauty of a morning garden. Discover pieces designed to let your little ones bloom, play, and rest in pure, sustainable comfort. Feel the softness, share the joy. #newcollection #organicchildrenswear #madewithcare
• •Studio Bumbuli isn't just about clothes; it's about cherishing the small, magical moments of childhood. From Marion's heart to your home, each piece is a promise of sustainable quality, ethical care, and the cozy feeling of being truly comfortable. Join us in celebrating the sweet life. #ourstory #fairfashion #feelgoodkids
• •Soft, kind, and always ready for play. Our organic cotton essentials are designed for comfort and made to last, through every giggle and every nap. Discover sustainable style for your little explorer. #studiombumbuli #ecokids #playwear #organicbaby