Brand Tone

Empathetic and Compassionate: The language consistently revolves around helping vulnerable populations and addressing global mental health crises. The "Buy One, Give One" model is a tangible expression of this tone. Innovative and Scientific: The brand speaks confidently about creating "a new branch of phenomenological psychology" and developing therapies based on research from institutions. They use technical terms like "EMDR," "temporal recalibration," and "narrative exposure therapy." Accessible and Uplifting: Despite the scientific foundation, the brand aims to be "fun, uplifting, and interactive." Their goal is to make therapy accessible, simple, and free from stigma. The website copy has been advised to pivot from academic language to a more engaging "wellness" framing.

Brand Values

• •Accessibility
• •Social Impact
• •Innovation
• •Collaboration
• •Well-being

Best Practices

• •Lead with Empathy, Support with Science: Always start with the human benefit and the compassionate "why." Use the scientific and innovative aspects as reasons to believe, not as the primary message. Avoid overly academic jargon in top-level communications.
• •Balance "Therapy" with "Wellness": As suggested by user research, use the word "wellness" to make the experiences feel more accessible and less clinical. Frame it as a tool for well-being, stress reduction, and uplifting interaction, while maintaining "therapy" for more specific, targeted content.
• •Reinforce the Mission in Every Channel: Consistently mention the nonprofit status and the "Buy One, Give One" model where appropriate, especially in calls to action for products. This is a powerful differentiator and reinforces the brand's core values.
• •Use Storytelling to Build Trust: Share specific, anonymized stories or testimonials about the impact of the VR experiences. Narratives about the journey from helping in refugee camps to developing specific therapies make the mission tangible and relatable.
• •Maintain an Uplifting and Hopeful Tone: The subject matter can be heavy (trauma, anxiety). The brand's voice should remain hopeful, positive, and empowering. Focus on the solution and the feeling of relief and well-being the user will gain, using words like "uplifting," "calming," "fun," and "interactive."

Social Perception

Positive but Niche: Studio Bahia is perceived as a credible, mission-driven organization within specialized circles like social innovation (MIT Solve) and trend-watching platforms. It is seen as an innovator in the "Therapeutic VR" space. Requires More Clarity and Trust-Building: External analysis and user research suggest that for a broader audience, the brand's message and business model can be unclear. There's a need to build trust through testimonials and clearer communication about their products and impact. Seen as Altruistic: The nonprofit structure and focus on vulnerable communities create a perception of an altruistic and socially responsible organization.

Copy Examples

• •Your space to heal is here. Free, uplifting virtual reality therapies designed for your well-being. Download an experience today.
• •It all started with a mission: to bring therapy to children in crisis. Today, every Lili VR headset you purchase helps us give one to a hospital or refugee camp. This is more than technology; it's a movement for global well-being. #VRforGood #MentalHealth #SocialImpact
• •Feeling overwhelmed? Escape to 'Celeste.' Walk with friends through a serene landscape, practice a calming breathing exercise, and recenter your mind. This is not just a game; it's your five-minute retreat from stress. Available now, always free.
• •Ready to explore a new world of wellness? With the Lili VR headset, you unlock our entire library of free, interactive experiences. And the best part? When you buy one, we give one. Join us in making mental wellness a right, not a privilege.
• •Curious about the science of healing? Our latest experience, 'Rubi AI', is an AI-guided EMDR therapy designed to help process trauma in a safe, immersive environment. We're pioneering new paths in mental health, translating breakthrough research into experiences that can change lives. Discover the future of therapy.