Brand Tone

Playful & Whimsical, Artistic & Craft-focused, Authentic & Honest, Curious & Experimental, Slightly Melancholic/Dark (in a charming way), Approachable & Friendly

Brand Values

• •Craftsmanship & Handmade Quality
• •Originality & Uniqueness
• •Fusion of Cultures
• •Artistic Exploration & Experimentation
• •Joy & Personality
• •Honesty in Materials
• •Sustainability (emerging)
• •Staying Curious & Fresh

Best Practices

• •Embrace Imperfection & Uniqueness: Highlight that each piece is handmade and therefore unique. Use phrases like "one-of-a-kind," "no two are exactly alike," "your own unique character." This reinforces the value of craftsmanship.
• •Tell the Story of Creation: Share glimpses of the studio, the process, and the artisans. This builds authenticity and connects customers to the "magic" behind the products. Use words like "hand-thrown," "hand-glazed," "kiln-fired," "studio-made."
• •Inject Playfulness & Whimsy: Use charming and slightly quirky language, especially when describing character pieces like the Ghosts or Familia. Don't be afraid of a touch of humor or a sense of wonder. Words like "playful," "quirky," "friendly," "curious," "mischievous" can work well.
• •Maintain a Balance of Artistry and Approachability: While emphasizing the artistic skill and design integrity, keep the language warm, inviting, and relatable. Avoid overly academic or exclusive jargon. The tone should feel like a friendly artist sharing their passion.
• •Highlight the Cultural Fusion: Subtly weave in the inspiration from both Scandinavian design (simplicity, functionality) and Japanese aesthetics (character, nature-inspired, Wabi-Sabi appreciation for imperfection). This adds depth and a unique selling proposition.

Social Perception

Highly Positive & Beloved, Artistic & Collectible, Authentic & Trustworthy, Joyful & Uplifting, Distinctive & Recognizable, Aspirational yet Accessible

Copy Examples

• •Headline: More Than Just Clay. It's a Spark of Joy. Body: Each Studio Arhoj piece is born from curious hands and a playful heart. Discover handcrafted ceramics and glass that bring a unique story and a burst of color into your home. Find your own little character.
• •Headline: Scandinavian Simplicity Meets Japanese Soul. Body: At Studio Arhoj, we blend clean lines with a touch of whimsical spirit. Our handmade creations are a nod to timeless traditions, crafted for modern living. Explore the unique glaze of your next favorite mug or the watchful eyes of a friendly Ghost.
• •Headline: Not Just Handmade. Heart-made. Body: From our Copenhagen studio to your home, every curve, color, and quirky detail is infused with passion. We believe in the beauty of imperfection and the joy of the unexpected. Welcome a piece of Studio Arhoj into your world.
• •Headline: Beyond the Ordinary. Objects with Personality. Body: Why settle for mass-produced when you can have a one-of-a-kind companion? Our Familia figures, vibrant Sip Cups, and ever-watchful Ghosts are designed to make you smile and add a unique touch to your everyday moments.
• •Headline: The Art of Play. The Craft of Studio Arhoj. Body: We're serious about fun. And meticulous about making. Explore our world of colorful, characterful ceramics and glass, where every item is a testament to the joy of creation and the beauty of handcrafted design.