Brand Tone

Passionate, Artistic & Detailed, Professional & Established, Eco-conscious & Responsible, Authentic

Brand Values

• •Artistic Excellence & Accuracy: Commitment to detailed and scientifically accurate depictions of marine life.
• •Passion for Marine Environment: Deep love and respect for the ocean and its creatures.
• •Sustainability & Conservation: Actively practicing and promoting environmentally friendly approaches, particularly ocean conservation.
• •Quality: Producing high-quality art prints, apparel, and other merchandise.
• •Authenticity: Artwork rooted in genuine passion and expertise.

Best Practices

• •Emphasize Passion and Authenticity: Always let the genuine love for the ocean and marine life shine through. Use language that conveys enthusiasm and deep knowledge.
• •Highlight Detail and Accuracy: Reference the scientific background and meticulous nature of the artwork. Use terms that suggest precision and careful observation.
• •Integrate Sustainability Naturally: Weave in the commitment to eco-friendly practices and conservation as a core part of the brand's identity, not just an add-on.
• •Speak to the Target Audience: Use language and imagery that resonate with ocean lovers, anglers, divers, and those who appreciate fine art and nature.
• •Maintain a Professional yet Approachable Voice: While showcasing expertise and the high quality of the art, ensure the tone remains welcoming and engaging, reflecting the artist's personal connection to his work and audience.

Social Perception

Studio Abachar is perceived as a reputable source of high-quality, detailed marine art created by a passionate and knowledgeable artist. The artist, Amadeo Bachar, is seen as an expert in marine illustration with a strong background in science and a genuine commitment to his craft and the environment. The brand is associated with a love for fishing, diving, and the ocean lifestyle. There's a growing recognition of the brand's commitment to sustainability, which resonates positively with environmentally conscious consumers. Customers appreciate the quality and aesthetics of the products.

Copy Examples

• •Headline: Dive Deeper: Art That Breathes Ocean Life. Body: Studio Abachar brings you more than just illustrations; it's a meticulously crafted homage to the vibrant soul of our seas. Created by renowned marine artist Amadeo Bachar, each piece is a blend of scientific accuracy and breathtaking artistry. Own a piece of the ocean's majesty.
• •Headline: Wear Your Passion. Protect Our Waters. Body: At Studio Abachar, our love for marine life goes beyond the canvas. We're committed to sustainability, from our eco-friendly packaging to art that inspires conservation. Explore our collection of apparel and prints, and join us in celebrating and safeguarding the blue heart of our planet.
• •Headline: The Art of the Catch. The Soul of the Sea. Body: For the angler, the diver, the ocean enthusiast – Studio Abachar captures the thrill and beauty of the marine world with unparalleled detail. Amadeo Bachar's scientifically informed art brings your favorite species to life. Discover authentic marine art that speaks to your adventurous spirit.
• •Headline: From Scientific Journals to Your Living Room. Body: With a legacy of illustrations for National Geographic and the UN, Amadeo Bachar's Studio Abachar offers fine art that is both stunningly beautiful and impeccably accurate. Elevate your space with museum-quality marine art that tells a story of the deep.
• •Headline: More Than Art. It's a Commitment. Body: Studio Abachar believes in preserving the wonders we depict. That's why every piece of art, from original paintings to high-quality prints, is a testament to our dedication to marine beauty and our pledge to protect it through sustainable practices. Invest in art that makes a difference.