Brand Tone

Sophisticated & Elegant, Quality-Conscious & Detail-Oriented, Accessible Luxury, Design-Focused & Inspirational, Modern & Versatile

Brand Values

• •Quality Craftsmanship
• •Aesthetic Design
• •Functionality
• •Accessibility/Affordability (within luxury)
• •Customer-Centricity (implied)
• •Modern Responsibility (emerging)

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently use terms like "superior-quality," "hand-finished feel" (if applicable, though direct claims of hand-finishing are not prominent for Studio 917 itself, it's a common trait in the luxury hardware market they are in), "durable," "meticulously designed," and "original design" to reinforce the value of the products.
• •Focus on Aesthetic Transformation: Use evocative language that speaks to how the hardware can "elevate," "transform," "enhance," "define," and "personalize" a space. Connect the hardware to the customer's desire for a beautiful and unique home.
• •Maintain a Sophisticated yet Accessible Voice: Avoid overly technical jargon or overly casual slang. The language should be refined and aspirational but also clear and welcoming, reflecting the "accessible price point" within its quality tier.
• •Highlight Design Versatility: Regularly mention the range of styles catered to (traditional, transitional, modern) and the variety of available finishes, positioning the brand as a solution for diverse design needs.
• •Incorporate Values Subtly: Weave in mentions of commitments like "carbon-neutral shipping" or design considerations like "ADA compliance" where relevant, showcasing a brand that is not only about aesthetics but also about responsible and thoughtful practices.

Social Perception

It is likely perceived as a supplier of stylish, good-quality decorative hardware, particularly by those encountering the brand through home improvement or design-focused retail channels like Woodworker Express. The association with terms like "high-end," "decorative," and various finishes (matte black, brushed satin nickel) likely positions it as a premium, but perhaps not ultra-luxe, option for homeowners and designers. The brand aims to be seen as a provider of hardware that offers both beauty and practicality for home enhancement. Its online presence seems more B2B (business-to-business) or through retail partnerships rather than direct B2C (business-to-consumer) engagement, which limits direct public commentary.

Copy Examples

• •Headline: Elevate Your Everyday: Discover Hardware That Tells Your Home's Story. Body: At Studio 917 Hardware, we believe the smallest details make the most significant impact. Our curated collections of cabinet knobs and pulls are more than just functional; they are the finishing touches that transform your space from ordinary to extraordinary. Crafted with an eye for design and a commitment to quality, find the perfect pieces to reflect your unique style.
• •Headline: The Art of Arrival: Details That Define Your Design. Body: From the sleek lines of modern minimalism to the timeless appeal of traditional aesthetics, Studio 917 Hardware offers an unparalleled selection of decorative hardware. Each piece is designed in Minneapolis with a passion for quality and a mission to bring accessible luxury into your home. Explore our finishes – from rich matte black to elegant brushed satin nickel – and feel the difference exceptional hardware makes.
• •Headline: Beyond the Blueprint: Hardware Crafted for Living. Body: Your home is a canvas. Studio 917 Hardware provides the exquisite details to complete your masterpiece. Our commitment to superior-quality materials and original design ensures every knob and pull not only looks stunning but feels substantial, promising beauty and functionality that endures. Make your space truly yours.
• •Headline: Conscious Design, Timeless Appeal. Body: Studio 917 Hardware combines aesthetically pleasing design with a commitment to modern values. Experience the enduring beauty of our diverse collections, now shipped with carbon-neutral practices. Elevate your home with hardware that’s as thoughtful as it is stylish.
• •Headline: Function Meets Finish: The Studio 917 Standard. Body: Discover the intersection of innovative design and lasting quality with Studio 917 Hardware. Our collections offer a harmonious blend of form and function, ensuring every interaction with your cabinetry is a pleasure. Rooted in a mission to provide superior hardware at an accessible price, we invite you to explore the potential within your home.