Brand Tone

Professional, Competent, and Service-Oriented.

Brand Values

• •Comprehensiveness & Versatility
• •Expertise & Quality
• •Customization & Flexibility
• •Reliability & Service

Best Practices

• •Lead with Expertise: Always start with a confident and knowledgeable tone. Use precise terminology where appropriate but ensure it's understandable to the target audience (e.g., "Full-Frame DSLR" or "4K Cinema Camera").
• •Emphasize Solutions, Not Just Products: Instead of just listing a camera model, frame it as the solution to a client's need (e.g., "Achieve that cinematic look with our range of prime lenses.").
• •Maintain a Helpful, Open Dialogue: Consistently include a clear call to action that invites conversation, such as "Contact us for a custom quote," "Talk to our experts," or "Let us know your project needs." This reinforces the service-oriented value.
• •Keep it Professional and Direct: Avoid overly casual slang or humor that could dilute the brand's professional authority. The tone should be approachable yet professional.
• •Use High-Quality Visuals to Back Up the Copy: Since the brand is in the visual industry, all copy should be paired with high-quality images or videos of the equipment, the studio, or their work. The text and the visuals must work together to convey quality and competence.

Social Perception

STUDIO 35 is likely perceived by its target audience as a Professional Resource, a Technical Authority, and Locally Rooted and Accessible.

Copy Examples

• •Your project deserves the best tools. From 4K cameras to professional lighting kits, our extensive rental inventory is meticulously maintained and ready for your next production. Get expert advice and the right gear at STUDIO 35.
• •Bring your vision to life in our fully-equipped cyclorama studio. Perfect for photoshoots, music videos, and commercial filming, our versatile space adapts to your creative needs. Contact us for a custom quote and let's create together.
• •Elevate your brand with professional video content. We specialize in corporate interviews, promotional videos, and event coverage, handling everything from concept to post-production. Let us tell your story with impact.
• •Don't let faulty equipment stop your workflow. Our expert technicians offer reliable repairs to get you back on set quickly. Looking to upgrade? Explore our curated selection of new and pre-owned professional gear.
• •Behind the scenes of another exciting shoot at STUDIO 35! We love seeing the creativity that comes through our doors. What are you working on this week? #Studio35Bxl #VideoProduction #Brussels