Tono de Marca

Sophisticated Minimalist

Valores de Marca

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Curated Simplicity
• •Aesthetic Cohesion
• •Community

Mejores Prácticas

• •Lead with Brevity: Use short, impactful sentences. Avoid unnecessary words and let the product and visuals do most of the talking.
• •Focus on "Feeling" over "Features": Instead of just listing what a product is made of, describe the feeling it evokes. Words like "sculptural," "fluid," "essential," and "tactile" are more on-brand than purely technical descriptions.
• •Maintain a Consistent Vocabulary: Develop a list of on-brand keywords (e.g., Form, Identity, Essential, Curated, Understated, Texture) and use them consistently across all platforms.
• •Adapt the Tone to the Platform: While the core tone remains "Sophisticated Minimalist," allow for slight variations. Be more visual and evocative on Instagram, more direct on Twitter, and more dynamic and informal on TikTok, without losing the core sophistication.
• •Use Questions to Engage: Encourage community interaction by asking simple, thought-provoking questions that align with the brand's values, such as "What does simplicity mean to you?" or "Your essential piece for the season?"

Percepción Social

A niche, high-style brand, aesthetically pleasing, regionally significant, and aspirational.

Ejemplos de Copy

• •Subtle statements. The Arch Ring, designed for the quiet details. #Studio23
• •The Art of Form. Discover pieces that explore shape, texture, and identity. The new collection is here.
• •Your daily uniform, delivered with intention. ✨ #unboxing #minimalstyle #studio23
• •Designed for your world. Explore our latest arrivals—a curated selection of timeless forms and enduring quality. See what's new.
• •It’s back. The Essential Tote has been restocked in all colors. Secure yours.