Brand Tone

Calm, nurturing, and mindful, with a personal and passionate touch. It is professional yet approachable, creating a sense of tranquility and trust.

Brand Values

• •Holistic Well-being
• •Sustainability and Eco-consciousness
• •Simplicity and Purity
• •Handcrafted Quality and Expertise
• •Community Focus

Best Practices

• •Use a Nurturing and Gentle Vocabulary: Consistently choose words like "nurture," "unwind," "serene," "mindful," "gentle," and "holistic" to reinforce the brand's calming identity.
• •Lead with Education, Not Just Sales: Frame product and service descriptions around their benefits for well-being and the planet. Explain the "why" behind an ingredient or a service to build trust and highlight expertise.
• •Maintain a Consistent Visual Aesthetic: Continue using soft, natural lighting and earthy, minimalist color palettes in all visual content to match the described in-store atmosphere.
• •Emphasize the "Handcrafted" and "Local" Angles: Regularly remind the audience of the personal touch behind the products and the brand's connection to the Clayton community. This fosters a sense of authenticity and connection.
• •Engage with Mindful Interaction: In responding to comments and inquiries, maintain the calm and personal tone. Address customers by name when possible and offer thoughtful, detailed answers that reflect the brand's caring ethos.

Social Perception

A serene, high-quality, and trustworthy local business. It is perceived as a peaceful retreat, offering a personalized and calming experience that appeals to those who value conscious consumerism and contrast with larger, less personal retail environments.

Copy Examples

• •Introducing our new Serenity Bath Soak. Hand-blended with lavender and chamomile from our aromatherapy bar to melt away the day's stress. Embrace the ritual of a quiet moment and nourish your skin with the purity it deserves. Available in-store and online. #Studio23 #CleanBeauty #SelfCare
• •Tired of single-use plastics? So are we. At Studio 23 in downtown Clayton, you can refill your favorite hand soaps, lotions, and home cleaners. Live beautifully and sustainably. Stop by our refill station at 216 W. Main Street today. #SustainableLiving #RefillShop #ClaytonNC
• •Your sanctuary for mindful beauty. At Studio 23, we offer personalized skin and hair treatments and handcrafted natural products designed to nurture you and the planet. Discover the art of living beautifully.
• •The heart of Studio 23 is in the details. Each of our aromatherapy blends is crafted by hand, with intention and expertise. This is more than a product; it's a moment of peace, bottled just for you. #Aromatherapy #Handcrafted #SmallBusiness #MindfulLiving
• •An Invitation to Unwind | New Treatments at Studio 23. Hello [Name], In a world that's always moving, we invite you to pause. We've thoughtfully designed new aromatherapy facials to restore your balance and illuminate your natural glow. Book a moment for yourself and experience the tranquil side of beauty.