Brand Tone

Sophisticated, elegant, aspirational, empowering, confident, professional, and respectful of tradition.

Brand Values

• •Celebration of Indian Heritage
• •Modern Femininity
• •Quality and Craftsmanship
• •Functionality and Versatility
• •Authenticity

Best Practices

• •Maintain an Elegant Vocabulary: Consistently use evocative and sophisticated language that reflects the premium nature of the brand. Words like "exquisite," "artisanal," "heritage," and "timeless" should be a regular part of the brand's lexicon.
• •Tell the Story: Weave the brand's story —the founder's passion, the celebration of Indian craftsmanship, the blend of modern and traditional —into all aspects of communication, from product descriptions to social media posts.
• •Focus on the 'Why': Don't just sell a dress, sell the feeling it evokes. Emphasize how the designs empower the wearer, making her feel confident, beautiful, and connected to her heritage.
• •Visual and Textual Harmony: Ensure that the tone of the copy always matches the high-quality, elegant aesthetic of the brand's photography and visual branding.
• •Consistent Customer Interaction: In all communications, from responding to comments on social media to handling customer service inquiries, maintain a professional, respectful, and helpful tone that is consistent with the brand's sophisticated and customer-centric values.

Social Perception

Perceived as a premium, designer-led brand in the Indian fashion landscape, providing high-quality, well-fitting, and beautifully designed apparel. It is seen as aspirational, offering contemporary Indian wear that is both stylish and rooted in tradition.

Copy Examples

• •Introducing 'Ethereal Weaves' - our new collection where timeless Indian embroidery meets the fluid grace of modern design. Each piece is a testament to the hands that crafted it, a celebration of heritage reimagined for the woman of today. Discover a new language of elegance. #Studio22 #EtherealWeaves #ModernIndian
• •The 'Azure Bliss' Co-ord Set: A symphony of intricate threadwork on a canvas of serene blue. Designed for the woman who moves with effortless grace, this ensemble takes you from a sunlit brunch to an evening soiree with poise. The relaxed fit ensures comfort, while the delicate craftsmanship makes a lasting statement.
• •Tired of choosing between tradition and trend? At Studio22, we believe you deserve both. Our collection of contemporary Indian wear is designed for the modern woman who honors her roots and embraces her future. Experience the luxury of handcrafted design. Shop now and enjoy complimentary shipping on your first order.
• •A whisper of romance, a statement of style. Our limited-edition 'Crimson Bloom' saree is more than just an outfit; it's a piece of art. Draped in the finest organza and adorned with hand-placed pearls, this is the saree you'll treasure for years to come. Be one of the few to own this exclusive design.
• •Behind every intricate stitch is a story. Meet Rina, one of the gifted artisans who pours her heart into our 'Elysian' collection. For generations, her family has perfected the art of chikankari, and today, her hands weave magic into every Studio22 creation. By choosing our designs, you help us preserve and celebrate this precious legacy.