Brand Tone

Nostalgic and Appreciative

Brand Values

• •Celebration of History and Innovation
• •Aesthetic Appreciation
• •Niche Interests
• •Accessibility

Best Practices

• •Emphasize the Story: Every product has a history, whether it's an invention or a classic car. Lead with the story behind the item to create an emotional connection that goes beyond the visual.
• •Use Evocative and Nostalgic Language: Employ words like "timeless," "classic," "legendary," "iconic," and "heritage" to reinforce the historical and appreciative tone of the brand.
• •Define the Ideal Customer in the Copy: Write descriptions that speak directly to the intended enthusiast (e.g., "For the die-hard F1 fan," "A must-have for the history buff," "The ultimate gift for the classic car collector"). This makes the customer feel understood.
• •Maintain a Consistent Product-First Approach: The copy should always center on the details, history, and aesthetic of the product itself. The brand name acts as the curator of these items, so the focus should remain on what is being curated.
• •Keep it Clean and Informative: The copy should be easy to read and provide clear, factual details (dimensions, framing, historical dates) alongside the more evocative descriptions. This balances passion with professionalism and builds trust.

Social Perception

A specialized online retailer, primarily viewed as a source for unique and niche gift items or home decor, with perception tied to products rather than broader brand engagement.

Copy Examples

• •Own a piece of history. Our detailed print of the 1891 Tesla Electro-Magnetic Motor patent is a tribute to the genius that powered our future. A timeless addition for the inventor's workshop or the modern office.
• •More than a car, it was an icon. Capture the rebellious spirit of the 1970 Ford Mustang Boss 302 with this vibrant art print. The perfect statement piece for any garage or man cave.
• •The city that never sleeps, now on your wall. Our minimalist New York City skyline print captures the iconic silhouette in stunning black and white. Relive the energy of the metropolis, day or night.
• •Find the perfect gift for the person who's impossible to shop for. From historic patent art to classic car prints, our collections are curated for the curious and passionate. Discover something unique at Studio 21 Graphix.
• •Decor that tells a story. This week, explore our collection of vintage patent prints and add a touch of innovative history to your home. Shop the full collection now.