Brand Tone

Luxurious, Elegant, Sophisticated, and Aspirational.

Brand Values

• •Quality Craftsmanship
• •Luxury and Elegance
• •Curated Selection
• •Customer Service
• •Bespoke Solutions

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone characteristics (e.g., sophisticated, elegant, inspiring, knowledgeable), preferred vocabulary (e.g., "curated," "bespoke," "opulent," "timeless"), and words/phrases to avoid.
• •Focus on "Show, Don't Just Tell": Instead of simply saying "luxurious," describe the specific qualities that make a product luxurious – the feel of the silk, the intricacy of the hand-beaded wallpaper, the depth of color in a velvet fabric.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, product descriptions, and customer service interactions is harmonious and consistently reflects the brand's luxurious and elegant positioning.
• •Understand Your Target Audience: Write for an audience that appreciates luxury, quality, and sophisticated design. Use language that resonates with their aspirations and understanding of high-end interiors.
• •Train Your Team: Ensure everyone who creates content or interacts with customers (copywriters, social media managers, customer service representatives) understands and can effectively implement the brand's tone of voice. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

Studio198.com is generally perceived as a high-end retailer of luxury interior design products. Customers who have purchased from them often express satisfaction with product quality and the aesthetic appeal of the items. The brand is associated with designer names and a sense of exclusivity. There's an appreciation for their customer service and the ease of navigating their website.

Copy Examples

• •Headline: Elevate Your Everyday. Discover the Art of Refined Living with Studio198. Body: Indulge in our curated collection of the world's finest designer fabrics and wallpapers. At Studio198, we believe your home should be a masterpiece. Explore [Brand Name] and [Brand Name] to begin your transformation.
• •Social Media Post (with an image of a luxurious room): Crafting spaces that speak volumes. Our [Product Type, e.g., Armani Casa silk wallpaper] brings unparalleled elegance and texture to this serene bedroom. What does your dream space feel like? #Studio198London #LuxuryInteriors #TimelessDesign #InteriorInspiration
• •Product Description Snippet (for a designer fabric): Experience the exquisite touch of [Fabric Name by Designer]. Woven with meticulous care and designed to captivate, this [material type, e.g., velvet] fabric drapes beautifully, promising to infuse your interiors with an air of sophisticated opulence. Perfect for bespoke curtains or statement upholstery.
• •Email Subject Line: An Invitation to Luxury: Explore New Arrivals at Studio198 Email Body Snippet: Dear [Customer Name], Unveil a world of timeless elegance with the latest additions to our exclusive collections at Studio198.com. From the intricate patterns of [Designer Name] wallpapers to the sumptuous textures of [Fabric Type] fabrics, discover pieces destined to define your space.
• •Website Banner Text: Where Design Dreams Materialize. Studio198 – Purveyors of Luxury Wallcoverings and Designer Textiles. [Shop Now]