Brand Tone

Joyful, Personable, and Passionate. It is communicated through explicit words like "joy," "happy," "cheery," and "smile." The brand uses a first-person narrative, telling the artist's story authentically. The artist's deep connection to her work, describing it as a "passion," infuses the brand with purpose and dedication.

Brand Values

• •Joy and Positivity: Art should be a source of happiness, transferring the artist's joy to the customer.
• •Authenticity and Personal Storytelling: The brand is built on the artist's personal journey and transparent process, valuing the story behind the art.
• •Quality and Craftsmanship: Commitment to high-quality reproductions of original artwork, indicated by "Giclée prints" and "artisan."
• •Accessibility: Making fine art accessible for home decor and gifting through everyday items like mugs and pillows.

Best Practices

• •Lead with Emotion: Always center the copy on feelings of joy, happiness, and vibrancy, using descriptive, emotive words that reflect the visual energy of the art.
• •Tell the Artist's Story: Weave Stephanie's personal narrative into product descriptions, social media posts, and emails, reminding customers they are buying a piece of a real artist's passion.
• •Use "You" and "Your": Speak directly to the customer, framing products in terms of how they will benefit the customer's life and space (e.g., "brighten your day," "transform your home").
• •Highlight the "Why," Not Just the "What": Explain the purpose (e.g., "a piece of art designed to bring joy and color into your everyday life") rather than just stating the product (e.g., "floral art print").
• •Maintain a Consistent Vocabulary: Regularly use core keywords like *joy, color, vibrant, bright, whimsical, happy, smile, artisan, passion* to reinforce brand identity and values.

Social Perception

The public perceives Studio 116 Fine Art as an authentic, artist-led studio. Customers are drawn to the vibrant, positive aesthetic and the direct connection to creator Stephanie Barket. It's seen as the creative output of a passionate individual, fostering trust and a sense of supporting a small, artisanal business. The target audience is primarily individuals, often women, interested in home decor, unique gifts, and independent artists.

Copy Examples

• •Let your walls bloom! 🌸 I poured so much joy into this new floral piece, and I hope it brings a burst of color and happiness into your home. Each print is a reminder that there's beauty all around us. #ModernFloralArt #WhereColorMeetsJoy
• •Start your morning with a masterpiece. This isn't just a mug; it's a daily dose of vibrant energy. Featuring a wrap-around print of my original watercolor painting, it’s designed to make your coffee break feel a little more like a visit to an art gallery.
• •A little joy for your inbox (and your walls!)
• •Art that feels like sunshine. Transform your space with bright, whimsical, and colorful floral prints. Free shipping on all orders.
• •For me, painting is pure joy. Studio 116 is my way of sharing that feeling with you. Every piece, whether it's a canvas print or a colorful pillow, is crafted with the hope that it will light up your home and your heart.