Brand Tone

Friendly and Approachable, Supportive and Collaborative, Creative and Inspirational, Caring and Empathetic, Positive and Joyful

Brand Values

• •Creativity and Self-Expression
• •Personalization and Uniqueness
• •Customer Connection and Collaboration
• •Quality and Craftsmanship
• •Support and Empathy
• •Joy and Happiness

Best Practices

• •Emphasize "You" and "Together": Always make the customer the hero of the story. Use language that is inclusive and collaborative, reflecting the brand's value of working with customers. Phrases like "your vision," "let's create," "we're here to help" reinforce this.
• •Maintain a Positive and Encouraging Voice: Infuse copy with optimism and enthusiasm for creativity and self-expression. Use words that evoke joy, inspiration, and support.
• •Highlight Personalization and Uniqueness: Consistently remind the audience about the custom design services and the ability to create one-of-a-kind items. This is a key differentiator.
• •Show, Don't Just Tell, the Care and Quality: Instead of just saying "high quality," briefly mention aspects that demonstrate it (e.g., "vibrant colors that pop," "durable materials for lasting expression"). Share customer testimonials that speak to quality and service.
• •Be Approachable and Human: Reflect the personal touch of Steve and Christine. Use a conversational style, be open to questions, and ensure customer service interactions are always friendly and empathetic. Avoid overly corporate or impersonal language.

Social Perception

High-Quality Provider, Excellent Customer Service, Creative Partner, Trustworthy, A Go-To for Personalized Items

Copy Examples

• •Headline: Unleash Your Inner Artist. Your Vision, Our Stickers. Body: Got an idea that’s uniquely YOU? At Stuck On Expression, we help bring your creativity to life with vibrant, high-quality custom stickers and decals. Let's make something amazing together! Call to Action: Design Your Own Today!
• •Headline: More Than Just Stationery. It's Your Story. Body: From personalized planners that map your dreams to custom apparel that tells your tale, our passion is helping you express what matters most. Every order is a collaboration, a chance to create something truly meaningful. Call to Action: Share Your Vision With Us!
• •Headline: Spark Joy & Get Organized! ✨ Body: Brighten your day and your plans with our delightful range of stickers, planners, and notebooks. High quality, beautifully designed, and made with love to help you stay inspired and organized. Call to Action: Explore Our Collections!
• •Headline: Can't Find Exactly What You Want? We'll Create It With You! Body: Don't let your perfect design stay just an idea. Our friendly team offers FREE graphic design assistance to help you craft the custom stickers, t-shirts, or gifts you've been dreaming of. Call to Action: Request Your Free Design Help!
• •Headline: Making Memories Stick, Beautifully. Body: Celebrate life's special moments, big or small, with personalized items that last. From custom face stickers for parties to commemorative decals, we pour care into every piece, ensuring it’s perfect for your occasion. Call to Action: Personalize Your Moment!