Brand Tone

Elegant & Sophisticated, Empowering & Confident, Fashion-Forward & Trendy, Customer-Centric & Supportive, Accessible Luxury

Brand Values

• •Quality Craftsmanship
• •Individuality & Self-Expression
• •Customer Satisfaction
• •Fashion Forwardness
• •Affordability
• •Tradition Meets Modernity
• •Sustainability & Ethical Practices

Best Practices

• •Develop a Brand Voice Guide: Document Sttylme's specific tone (Elegant, Empowering, Fashion-Forward, Customer-Centric, Accessible Luxury), core values, approved vocabulary (e.g., "diva," "elegant," "premium," "fashion-forward," "empower"), and phrases to avoid. Share this with everyone creating content.
• •Prioritize "You" Statements Focused on Empowerment: Frame copy around the customer and how Sttylme products will make *her* feel and look (e.g., "You'll feel like a diva," "Empower your individuality," "Helping you express your unique style").
• •Balance Aspirational with Accessible Language: While using words like "luxury," "premium," and "exquisite," ensure the overall message remains inviting and doesn't alienate customers seeking affordable elegance. Highlight competitive pricing and value where appropriate.
• •Incorporate Storytelling and Sensory Details: Describe the feel of the fabrics, the intricacy of the designs, and the experience of wearing a Sttylme piece. Help the customer visualize herself looking and feeling fabulous.
• •Maintain Consistency Across All Platforms: Ensure the tone used on the website (product descriptions, About Us, blogs) is mirrored in social media posts, email marketing, app notifications, and customer service interactions. Regular audits can help maintain this consistency.

Social Perception

Positive Customer Experiences, Trusted for Quality, Go-To for Ethnic Wear with a Modern Touch, Active and Engaging on Social Media

Copy Examples

• •Headline: Sttylme: Drape Yourself in Confidence. Body: Discover sarees that aren't just worn, but experienced. Our curated collection blends timeless tradition with today's trends, ensuring you don't just enter a room, you own it. Feel the luxury, embrace your unique style. Call to Action: Explore a New Era of Elegance
• •Headline: Be the Woman Everyone Remembers. Body: At Sttylme, we believe your style tells your story. Our fashion-forward designs, from exquisite sarees to statement clutches, are crafted to make you feel like a diva, effortlessly. Quality you can touch, designs that speak volumes. Call to Action: Shop the Look & Shine
• •Headline: Where Heritage Meets Wow. Body: Why choose between classic elegance and modern flair? Sttylme brings you the best of both. Make a bold statement with our unique sarees and accessories, designed for the woman who sets her own trends. Call to Action: Define Your Style Today
• •Headline: Your Style. Your Statement. Our Craftsmanship. Body: Feel the embrace of premium fabrics and the allure of intricate designs. Sttylme is dedicated to empowering your individuality through fashion that’s both luxurious and accessible. It's more than clothing; it's an expression. Call to Action: Discover Your Signature Sttylme Piece
• •Headline: Effortless Elegance, Delivered. Body: From grand occasions to everyday chic, Sttylme offers meticulously crafted fashion that keeps you ahead of the curve. Experience our commitment to quality, style, and you. Call to Action: Find Your Perfect Ensemble