Brand Tone

Sophisticated & Premium, Innovative & Passionate, Conscious & Responsible, Appreciative & Sensorial

Brand Values

• •Sustainability
• •Quality & Performance
• •Design & Aesthetics
• •Innovation
• •Community & Experience
• •Integrity & Authenticity

Best Practices

• •Emphasize Quality and Craftsmanship: Use precise language that reflects the premium nature of the materials (e.g., "German-engineered ceramic," "shatterproof construction," "flawless finish").
• •Highlight the Sensorial Experience: Focus on how STTOKE enhances the taste, aroma, and temperature of beverages. Use evocative words that appeal to the senses (e.g., "pure flavour," "aromatic steam," "perfectly chilled," "velvety smooth").
• •Weave in Sustainability Naturally: Present sustainability not just as a feature but as an inherent part of the brand's ethos and the product's lifecycle. Connect it to a conscious, elevated lifestyle.
• •Maintain an Understated Elegance: Keep the language sophisticated but accessible. Avoid overly casual slang or overly technical jargon unless explaining a specific innovation clearly. The visual minimalism should be reflected in clean, concise, and impactful copy.
• •Speak to Shared Values: Connect with the audience by acknowledging their appreciation for design, quality, and environmental responsibility. Position STTOKE as the choice for discerning individuals who value both form and function.

Social Perception

Positive, Premium Association, Constructive Criticism (lid issues, cleaning), Sustainability Appeal

Copy Examples

• •Headline: Elevate Your Ritual. Experience Coffee, Uncompromised. Body: STTOKE delivers the perfect sip, every time. Our shatterproof ceramic ensures pure flavour and ideal temperature, wrapped in award-winning design. Make your daily coffee an act of sophisticated sustainability.
• •Headline: Designed for Taste. Crafted for Life. Body: More than a reusable cup, STTOKE is a commitment to quality, flavour, and a healthier planet. Join a global community that doesn’t compromise on experience or a sustainable future.
• •Headline: The Last Reusable Cup You’ll Ever Need. Body: Tired of reusable cups that taint your coffee or don't last? STTOKE’s innovative ceramic technology is shatterproof, preserves true taste, and keeps your drink just right for hours. Invest in your perfect brew, and a greener tomorrow.
• •Headline: Beyond the Bean: A Full Sensory Experience. Body: STTOKE isn't just about holding your coffee; it's about enhancing it. From the ergonomic feel to the clarity it brings to your roast's aroma and taste, discover a richer coffee journey.
• •Headline: Conscious Living, Exceptional Coffee. Body: Make a statement with every sip. STTOKE blends impeccable style with a deep commitment to sustainability, offering a premium alternative to single-use cups without sacrificing the integrity of your favourite brew.