Brand Tone

Authentic, Passionate, Adventurous & Free-Spirited, Community-Oriented, Proudly Brazilian, Quality-Conscious

Brand Values

• •Authenticity: Remaining true to the essence of surf culture and their original concept.
• •Passion for Surf: Deeply rooted in the sport and lifestyle.
• •Quality & Craftsmanship: Commitment to well-made products.
• •Connection with Nature: Celebrating the ocean and the beach environment.
• •Brazilian Identity: Promoting and believing in national surf culture and fashion.
• •Legacy & Perseverance: Maintaining their core beliefs and style for over 32 years.

Best Practices

• •Embrace "Surf is Life": Every piece of copy should resonate with the deep passion for surfing and the ocean that is central to the brand. Use language that reflects this core identity.
• •Highlight Authenticity and Heritage: Consistently weave in the brand's longevity (since 1988) and unwavering commitment to the "soul of surf," differentiating it from newer, perhaps more trend-driven brands.
• •Speak the Language of the Community: Use terms, expressions, and a general vibe that resonates with surfers and beach lovers. Show, don't just tell, that the brand is part of this culture.
• •Infuse Brazilian Pride: Subtly or overtly remind the audience of the brand's 100% Brazilian roots and its role in pioneering the national surf scene. This can be a point of connection and pride for local customers.
• •Focus on Experience and Connection: Beyond product features (though quality and comfort are important), emphasize the experiences the products enable – connection with nature, the thrill of surfing, the joy of beach life, and living in the moment.

Social Perception

STS– southtosouth is likely perceived as a legacy Brazilian surf brand, respected for its authenticity and long-term dedication to the national surf scene. Customers probably see it as a reliable source for quality surfwear that genuinely represents the surf lifestyle, rather than just following fleeting fashion trends. The brand appeals to individuals who identify with surf culture, value connection with nature, and appreciate authenticity and Brazilian-made products. It's seen as a brand that lives and breathes surfing, actively contributing to and investing in the lifestyle.

Copy Examples

• •Headline: Since 1988: More Than a Brand, A Pact with the Sea. Body: We were born from the waves, and for over 30 years, we've stayed true to the soul of surf. STS– southtosouth is 100% Brazilian, made for those who live and breathe the ocean. Feel the difference. #SouthToSouth #SurfDeAlma #Desde1988
• •Headline: Your Next Session Starts Here. Body: Durability, comfort, and the authentic surf spirit stitched into every piece. Our new collection is ready to face any wave with you. Gear up and embrace the adventure. #STSSurfwear #QualidadeSurf #VidaAoMar
• •Headline: The Ocean Calls. We Answer. Body: From the first light check to the sunset session, our gear is designed for the authentic surf lifestyle. Because for us, surf is life. Discover pieces that tell your story. #SouthToSouthBrasil #EstiloSurfista #ConexaoNatureza
• •Headline: Beyond Trends: The True Essence of Surf. Body: We don't follow fashion. We follow the tides. For 32 years, STS– southtosouth has been committed to the authentic surf culture, fostering athletes and believing in our Brazilian roots. Wear your passion. #AlmaSurfista #STSOriginal #SurfNacional
• •Headline: Crafted for the Coast. Designed for Life. Body: Feel the sun, breathe the sea air. Our collection brings the comfort and style you need to live every moment, in and out of the water. Explore now. #SouthToSouthLifestyle #ConfortoEQualidade #VivaOAgora