Brand Tone

Empowering & Celebratory, Approachable & Friendly, Conscious & Ethical, Informative & Guiding, Sassy & Confident

Brand Values

• •Quality Consciousness
• •Customer Satisfaction
• •Social Responsibility & Ethics
• •Empowerment
• •Accessibility & Affordability
• •Indian Focus

Best Practices

• •Create a Brand Voice & Tone Guide: Document your brand's personality, core values, "say this, not that" examples, preferred vocabulary, and level of formality for different platforms (e.g., playful on social media, more informative on product pages). This ensures everyone writing for the brand is aligned.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target audience (e.g., young, ethically conscious Indian consumers) by understanding their aspirations, concerns, and language.
• •Prioritize Key Values in Messaging: Consistently weave in core values like "vegan," "cruelty-free," "Made in India," "for Indian skin" into copy, reinforcing what the brand stands for.
• •Be Authentic and Relatable: Use language that feels genuine and approachable. Share the brand's story and mission to build a stronger connection. Avoid jargon where simpler, more direct language works better.
• •Review and Evolve: Regularly audit your copy across all channels to ensure consistency. As the brand grows and market trends shift, be open to refining the tone while staying true to the core brand identity. Gather feedback to understand how the tone is being perceived.

Social Perception

Growing & Trusted, Ethical & Conscious Choice, Value for Money, Relevant to Indian Needs, Aspirational yet Attainable

Copy Examples

• •Headline: Your Beauty, Your Rules. Unleash it with Flicka. Body: At Flicka, we believe makeup is a celebration of you. Our vibrant, skin-loving cosmetics are 100% vegan, cruelty-free, and made in India for your unique glow. Express yourself, beautifully and ethically. #FlickaBeauty #MadeForIndia #EthicalGlam
• •Headline: Kind to Your Skin, Kind to the Planet. That’s the Flicka Promise. Body: Discover makeup that cares. Our paraben-free, sulphate-free formulas are packed with goodness, designed for Indian skin, and never tested on animals. Shine bright, guilt-free! Shop now. #ConsciousBeauty #VeganMakeupIndia #FlickaCares
• •Headline: From Everyday Chic to Festive Glam – Flicka Has You Covered. Body: Looking for that perfect (lipstick shade/kajal/foundation)? Our wide range of high-performance makeup is designed to make you feel fabulous, effortlessly. Affordable luxury, created with love, just for you. Find your new favorite! #FlickaCosmetics #IndianBeauty #AffordableLuxury
• •Headline: Meet Your Makeup BFF! Quality You’ll Love, Prices You’ll Adore. Body: We’re Flicka! Your go-to for stunning makeup that doesn’t break the bank. Crafted for Indian beauty, our products are vegan, cruelty-free, and bursting with color. Let’s make every day beautiful! #BeautyBestie #FlickaIndia #ShineOn
• •Headline: Empowering Your Glow, Celebrating India. Body: Flicka Cosmetics is dedicated to making every Indian woman feel confident and beautiful. Our high-quality, ethical makeup is designed for you, by people who understand your beauty needs. Join the Flicka family! #VocalForLocalBeauty #IndianMakeupBrand #FlickaEmpowers