Brand Tone

Practical & Solution-Oriented, Elevated & Aspirational, Friendly & Relatable, Quality-Conscious

Brand Values

• •Innovation & Problem-Solving
• •Quality & Durability
• •Aesthetics & Design
• •Functionality & Efficiency
• •Garment Care

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand’s tone (e.g., practical, elevated, friendly, quality-conscious), including words to use and avoid. Share this with anyone creating content.
• •Focus on "Elevate" and "Solution": Consistently weave in language that speaks to both the practical problem-solving nature of the product and its ability to improve the user's space and routine.
• •Maintain Visual-Copy Harmony: Ensure that the aspirational and clean tone of the copy is always matched by high-quality, aesthetically pleasing visuals, as currently seen on their Instagram and website.
• •Incorporate the Founder's Story (Authenticity): Periodically remind the audience of the relatable origin of the product to reinforce friendliness and authenticity, but balance it with the product's premium qualities.
• •Prioritize Benefit-Driven Language: While features (e.g., material, size) are important, always tie them back to the core benefits for the customer: saving space, protecting garments, enhancing home aesthetics, and lasting quality.

Social Perception

Strut LLC is perceived as a provider of a niche, high-quality, design-conscious home organization product. Its participation in local Baltimore business events suggests an engagement with the local community and an effort to build brand awareness. The primary perception is that of an emerging brand focused on a specific home solution.

Copy Examples

• •Headline: Finally, Air-Drying That Complements Your Style. Body: Tired of flimsy racks and cluttered spaces? The STRUT Hanger offers a sleek, durable solution to gently air-dry your favorite garments. Elevate your laundry routine, not just your clothes. Call to Action: Discover the STRUT Hanger.
• •Headline: Give Your Delicates the Care They Deserve. Body: The STRUT Hanger is designed to be gentle on fabrics, preventing stretching and snags. Invest in smarter garment care and keep your clothes looking their best, longer. Call to Action: Shop Gentle Drying.
• •Headline: Reclaim Your Space. Revolutionize Your Laundry. Body: Say goodbye to bulky drying racks. The STRUT Hanger’s clever design maximizes your space without compromising on drying capacity. Smart, simple, and stylish. Call to Action: Organize with STRUT.
• •Headline: Inspired by Necessity, Designed for Your Home. Body: Like you, our founder Staci knew there had to be a better way to air-dry clothes. The STRUT Hanger is the result – a practical, beautiful solution for modern living. Call to Action: Read Our Story & Shop.
• •Headline: The Laundry Companion You Didn’t Know You Needed. Body: Durable, space-saving, and oh-so-chic. The STRUT Hanger transforms a daily chore into a seamless part of your organized home. Call to Action: Upgrade Your Laundry Day.