Brand Tone

Professional and Expert, Caring and Empathetic, Trustworthy and Honest, Approachable and Friendly, Modern and Accessible

Brand Values

• •Customer-Centricity: The core focus is on solving the customer's hearing problem with personalized solutions and excellent service.
• •Expertise and Quality: Commitment to providing high-quality hearing care through experienced audiologists and advanced products.
• •Transparency and Honesty: Openness about products, services, and costs.
• •Accessibility: Offering services through physical locations and a comprehensive online platform, including e-audicien options.
• •Innovation: Staying updated with developments in hearing care and technology.
• •Improving Quality of Life: The ultimate goal is to help people hear better and enjoy their daily activities without limitations.

Best Practices

• •Lead with Empathy: Always acknowledge the customer's situation and hearing challenges with understanding and a supportive tone.
• •Highlight Solutions, Not Just Products: Emphasize how Struijk’s offerings solve problems and improve the customer's quality of life, aligning with their "hearing solutions" philosophy.
• •Maintain Professional Authority: Use clear, accurate language that reflects audiological expertise, but avoid overly complex jargon without explanation. Position Struijk as a knowledgeable and trusted expert.
• •Be Transparent and Honest: Ensure all claims are truthful and that information about products, services, and processes (like returns or support) is straightforward and easy to understand, reinforcing their value of transparency.
• •Foster a Personal Connection: Use welcoming and friendly language where appropriate (especially in social media and direct communications). Refer to "our team" or "our audiologists" to humanize the brand and build trust.

Social Perception

The public and customer perception of Struijk Audiciens (and by extension, Struijk Online) is largely positive. They are viewed as a reliable and knowledgeable provider of hearing solutions. Customers appreciate the personal attention, expertise of the staff, and the quality of care. The online shop is perceived as efficient, with good customer service and quick delivery.

Copy Examples

• •Headline: Rediscover the Joy of Sound. Expert Hearing Solutions, Tailored to You. Body: At Struijk Online, we understand that better hearing means a better quality of life. Explore our range of advanced hearing aids and accessories, backed by the trusted expertise of Struijk Audiciens. Start your journey to clearer hearing today. Call to Action: Shop Now & Hear the Difference / Book a Free Hearing Test
• •Headline: Your Partner in Hearing Health. Body: From your first hearing test to ongoing support, Struijk Audiciens & Struijk Online are here for you. We offer transparent advice, cutting-edge technology, and a personal approach to find the perfect hearing solution for your needs and lifestyle. Call to Action: Learn More About Our Approach / Visit Our Webshop
• •Social Media Post: Image: Friendly audiologist assisting a smiling customer. Text: "We don't just sell hearing aids, we provide hearing solutions." That’s our promise at Struijk. Our dedicated team is passionate about helping you reconnect with the sounds you love. Have questions? Chat with our experts online or visit a clinic near you! #HearingHealth #StruijkAudiciens #ExpertCare #QualityOfLife #StruijkOnline Link: [Link to website/webshop]
• •Product Description Snippet (for a new hearing aid): Experience unparalleled sound clarity with the new [Product Name]. Designed for comfort and packed with innovative features, it adapts seamlessly to your environment. Our expert audiologists are available to ensure it’s perfectly tuned for you. Because at Struijk Online, your hearing is our priority.
• •Email Subject: A Clearer World Awaits: News & Tips from Struijk Online Body Snippet: Hi [Customer Name], At Struijk, we believe in empowering you with the best hearing solutions and knowledge. This month, discover [briefly mention a new product/tip/service]. We're always here to offer expert, honest advice for your hearing journey.