Brand Tone

Artisanal, Heartfelt, and Traditional

Brand Values

• •Authenticity & Craftsmanship
• •Quality & Freshness
• •Tradition Meets Innovation
• •Customer Delight
• •Local Pride

Best Practices

• •Lead with Craftsmanship: Always anchor the brand in its core value. Use words like "handmade," "hand-pulled," "artisanal," "from scratch," and "traditional recipe" frequently to reinforce the quality and authenticity of the products.
• •Use Sensory and Evocative Language: Describe the products in a way that engages the senses. Use words like "crispy," "flaky," "buttery," "warm," "aromatic," "juicy," and "comforting" to make the strudel irresistible through text alone.
• •Tell the Story: Weave the brand's narrative into the copy. Mention the location in the "heart of Regensburg," the passion behind the baking, and the use of seasonal ingredients. People connect with stories more than they do with simple product descriptions.
• •Maintain a Warm and Personal Tone: Write as if you are speaking to a friend. Be welcoming, use emojis where appropriate on social media, and don't be afraid to share personal updates (like the owner's birthday or a magazine feature) to build a stronger community bond.
• •Highlight Variety and Inclusivity: Regularly showcase the wide range of both sweet and savory options. Emphasize that there is a strudel for every taste and dietary preference (including vegan and vegetarian), making everyone feel welcome.

Social Perception

Strudelei-Regensburg is perceived as a beloved local gem and a high-quality artisanal bakery. Customers and online reviewers see it as a must-visit destination in Regensburg for an authentic and delicious treat. It is viewed as a specialist shop that excels in its niche, offering an impressive and unique variety that you cannot find elsewhere. The owner is often personally mentioned for her friendly service, which enhances the perception of a welcoming, passion-driven business rather than a generic café. It is considered a place for a special, comforting indulgence and is highly recommended by both locals and tourists.

Copy Examples

• •Autumn in every bite. 🍂 Our new Plum-Hazelnut Strudel is here! We slowly roast the hazelnuts to bring out their nutty flavor and combine them with sweet, juicy plums, all wrapped in our paper-thin, hand-pulled dough. Come get cozy with a slice!
• •The Art of Strudel, Handmade in Regensburg. From classic apple to savory spinach and feta, taste a tradition crafted with passion and the finest local ingredients.
• •Your Mid-Week Treat is Waiting in the Old Town! Long day? You deserve a break. Swing by Strudelei for a warm slice of handmade strudel and a great cup of coffee. That cozy, comforting feeling is just around the corner.
• •Our dough is pulled by hand. Our ingredients are chosen with care. Our passion is baked right in. Welcome to Strudelei!
• •No machines here! Just years of tradition and a whole lot of love. ❤️ #Handmade #StrudelLiebe