Brand Tone

Playful, humorous, and slightly quirky, with a shift to spooky and entertaining for Halloween products. Overall, approachable, family-oriented, and with a touch of lighthearted mischief.

Brand Values

• •Joy and Fun
• •Creativity and Humor
• •Quality and Safety
• •Customer Satisfaction
• •Family Connection

Best Practices

• •Embrace the Quirk: Don't shy away from the brand's unique and slightly offbeat personality. Use playful language and humor in your copy.
• •Focus on the Fun: The central theme is joy and entertainment. Ensure all marketing materials highlight the fun and laughter the products bring to families.
• •Keep it Family-Friendly: While the Halloween product has a spooky element, the overall tone should remain appropriate and appealing to a family audience.
• •Use Storytelling: The products themselves have stories (the Piddlewiddle's purpose, the Jack-O'-Lantern's nursery rhyme). Incorporate storytelling into your copywriting to make the products more engaging.
• •Be Enthusiastic and Approachable: Write with a positive and friendly voice. Use exclamation points where appropriate and address your audience directly to create a sense of connection.

Social Perception

Customers perceive Strudelboy as a creator of fun and unique items that bring novelty, entertainment, and a sense of playfulness into the home. Products like Piddlewiddle are seen as helpful and funny tools for parents, while the Eeriescary Jack-O'-Lantern is a popular Halloween decoration. The brand's quirky identity, including its 'wacky name,' contributes to this positive perception.

Copy Examples

• •Tired of the toilet training tango? Make potty time a party with Piddlewiddle! This little potty pal makes learning fun with silly sounds and your own recorded messages. Finally, a reason for your toddler to want to go!
• •This isn't your average pumpkin. Our Eeriescary Jack-O'-Lantern is here to tell spooky stories and light up your night with ghoulish glee. Get ready for a Halloween guest that's equal parts creepy and cuddly.
• •At Strudelboy, we're serious about fun. From hilarious toilet trainers to spooky storytellers, we create products that turn the everyday into the extraordinary. Discover your next reason to smile.
• •Ready for a dose of delight? For a limited time, get 20% off all our fun-filled creations! Bring home the laughter with Strudelboy and make some memories.
• •What's the funniest thing you've recorded on your Piddlewiddle? Or the best reaction you've gotten from our Eeriescary Jack-O'-Lantern? Share your stories below and let's spread the laughter!