Brand Tone

Professional & Authoritative, Innovative & Forward-Thinking, Solution-Oriented & Supportive, Collaborative, Technical & Precise

Brand Values

• •Innovation
• •Customer Success & Partnership
• •Expertise & Leadership
• •Efficiency & Productivity
• •Integrity & Reliability
• •Global Reach & Impact

Best Practices

• •Develop a Brand Voice Guide: Document the core tone attributes (e.g., Professional, Innovative, Supportive), key messaging points, preferred terminology (and terms to avoid), and provide examples. This ensures everyone creating content is aligned.
• •Understand Your Audience Deeply: Always write with the specific needs, challenges, and language of AEC professionals in mind. Use industry-standard terminology correctly and address their specific pain points.
• •Focus on Benefits, Not Just Features: While technical details are important, always connect software features back to tangible benefits for the user—how it saves them time, reduces errors, improves collaboration, or increases profitability.
• •Maintain Professionalism Across All Channels: Whether it's a detailed whitepaper, a LinkedIn update, or a customer support email, the professional and authoritative tone should be consistent. Avoid overly casual language or slang.
• •Show, Don't Just Tell, Your Innovation: Instead of simply stating you are innovative, demonstrate it through case studies, product update details that highlight advancements, and discussions of future trends and how your solutions are addressing them.

Social Perception

Likely perceived as a key player and a provider of powerful, specialized tools for Revit users in the framing industry. Users may see them as essential for complex projects requiring detailed modeling and fabrication outputs. The learning curve of the software might be a point of discussion, but the benefits in terms of automation and accuracy are generally recognized.

Copy Examples

• •Headline (Website/Ad): Revolutionize Your Framing: Precision, Automation, and Unmatched BIM Integration with MWF.
• •Social Media Post (LinkedIn): Unlock new levels of efficiency in your light-gauge steel or wood framing projects. Our latest MWF update introduces [New Feature], designed to cut down modeling time by X% and enhance collaboration. Learn more and schedule your demo today. #BIM #ConstructionTech #Framing #MWF #Innovation
• •Email Subject Line (Webinar Invite): Expert Insight: Master Complex Framing Challenges with StrucSoft Solutions’ MWF
• •Case Study Introduction: Discover how [Client Company Name] overcame intricate framing challenges and accelerated project timelines by X weeks, leveraging the advanced capabilities of StrucSoft Solutions' MWF. Their success story is a testament to the power of integrated BIM.
• •"About Us" Snippet: At StrucSoft Solutions, we're not just developing software; we're engineering the future of construction. For over [Number] years, our dedicated team has empowered AEC professionals worldwide to build smarter, faster, and more sustainably through innovative BIM framing technology.