Brand Tone

passionate, authentic, appreciative, friendly, knowledgeable, and community-oriented

Brand Values

• •Passion for Tiki Culture
• •Quality & Craftsmanship
• •Customer-Centric Service
• •Inspiration and Escapism
• •Authenticity and Creativity

Best Practices

• •Always Lead with Passion: Whether writing a product description or a social media caption, start from a place of genuine love for Tiki culture. Use evocative and sensory language that conveys a sense of atmosphere and escape.
• •Celebrate Your Community: Continue to feature customer photos and stories. Use appreciative language ("Mahalo," "Grateful," "We love to see it") to foster a sense of a shared community of enthusiasts. This reinforces the brand's friendly and grateful tone.
• •Balance a-friendliness with Expertise: While the tone is friendly, it's also authoritative. Continue to provide detailed product information, materials, and history where appropriate. This shows respect for the customer and the craft.
• •Emphasize the 'Why' (Escapism): Connect products back to the core value of creating a personal paradise. Don't just sell a lamp; sell ambient light for a private getaway. Don't just sell tiles; sell the foundational elements of an oasis.
• •Maintain Consistency in Service and Communication: The brand's reputation for excellent service is a key part of its identity. Ensure all communications, from email inquiries to social media comments, are prompt, helpful, and reflect the same passionate and appreciative tone seen in marketing copy.

Social Perception

Stroud's Specifics is perceived as a highly reliable, high-quality artisan brand by its customers and niche community. It is seen as being run by passionate individuals who deeply care about their products and customer satisfaction. The excellent service, particularly in resolving shipping issues, has built strong trust and loyalty, making customers feel they are investing in special, well-made items.

Copy Examples

• •Let there be light, and let it be Tiki. Introducing our new 'Volcano Glow' pendant lamp. Handcrafted to cast the perfect ambient light for late-night cocktails and conversations. Turn your space into an escape. Link in bio to bring the glow home. #tiki #tikibar #homedecor #escapism
• •Build Your Paradise, One Tile at a Time. Our signature Jade Breezeway Tiles are back in stock. Authentic, handcrafted, and ready to transform your space into the Tiki haven you've always dreamed of. Shop Now.
• •From Our Workshop to Your Oasis. At Stroud's Specifics, every piece tells a story. We believe your home should be a getaway. That's why we pour our passion for Tiki heritage and craftsmanship into every item. Discover our latest collection of custom creations and curated vintage finds.
• •Mahalo to @(customer_handle) for sharing this incredible shot of their home bar! We love seeing our Jade Tiles in their natural habitat. This is what escapism is all about. Tag us in your paradise for a chance to be featured! #tikiroom #stroudsspecifics #customerlove #tikidecor
• •More than just decor, it's a passport to paradise. Each of our pieces is crafted with immense attention to detail, designed to transport you to a world of tranquil shores and tropical breezes. This is your personal escape, lovingly made.