Brand Tone

Traditional, Friendly, Quality-Focused

Brand Values

• •Tradition & Heritage
• •Quality & Freshness
• •Customer Satisfaction & Service
• •Community
• •Adaptability & Growth

Best Practices

• •Emphasize Heritage: Regularly weave in phrases like "A Greenville Tradition," "Family-Owned for Generations," or "Baking Since 1947" to reinforce their established presence and trustworthiness.
• •Use Warm and Inviting Language: Employ words that evoke comfort, friendliness, and a welcoming atmosphere, such as "homemade," "heartwarming," "delicious," "cherished," "your favorite."
• •Highlight Quality and Freshness: Consistently mention "made from scratch," "freshly baked," "quality ingredients," and "time-honored recipes" to underscore their commitment to product excellence.
• •Showcase Community Connection: Refer to their role in local celebrations and everyday life in Greenville. Share customer stories or highlight local partnerships if applicable.
• •Maintain Visual Consistency with Tone: Ensure that all accompanying imagery (photos, videos) reflects the same traditional, high-quality, and friendly feel portrayed in the copy. Their current focus on high-quality photos for Instagram is a good example.

Social Perception

Beloved Local Institution, Reliable & Consistent, Comforting & Familiar, Generally Positive with Minor Criticisms, A Place for Treats and Celebrations

Copy Examples

• •Headline: Strossner's: Baking Greenville's Favorite Memories Since 1947. Body: From generation to generation, our family recipes and commitment to quality have made life a little sweeter. Visit us for a taste of tradition.
• •Headline: The Sweetest Traditions Start Here. Body: Whether it's a birthday, a holiday, or just a Tuesday, find the perfect handcrafted treat at Strossner's. Made fresh daily, with love.
• •Headline: More Than a Bakery, It's a Greenville Staple. Body: Join us for a delicious meal at our cafe, pick up a delightful gift, or let us bake the cake for your next special occasion. Strossner's is your home for all things sweet and savory.
• •Headline: Quality You Can Taste, Service You'll Love. Body: At Strossner's, we use the finest ingredients and time-honored recipes to bring you the best. Our friendly team is always here to help you find your new favorite.
• •Headline: Your Daily Dose of Delicious. Body: Freshly baked bread, mouthwatering pastries, and heartwarming meals – discover the Strossner's difference today. Because every day deserves a little sweetness.