Brand Tone

warm, traditional, and community-focused, complemented by a friendly, approachable voice, and a playful, creative element for seasonal offerings. It conveys a sense of heritage and nostalgia, positioning the brand as a long-standing, reliable local institution.

Brand Values

• •Heritage and Tradition
• •Quality and Freshness
• •Community and Family
• •Customer Experience and Adaptability

Best Practices

• •Always Weave in the Heritage: Consistently mention the 'Since 1947' legacy, family ownership, or multi-generational history. This is the brand's strongest differentiator and builds immediate trust and nostalgia.
• •Use Rich, Sensory Language: Go beyond 'delicious.' Use evocative words like 'melt-in-your-mouth,' 'delectable,' 'handcrafted,' 'freshly baked,' and 'sweet aroma' to help customers taste the product before they even buy it.
• •Speak Directly to the Greenville Community: Use language that reinforces the local connection. Phrases like 'Greenville's favorite,' 'a local tradition,' and mentioning local landmarks or events will strengthen the bond with the target audience.
• •Maintain a Warm and Welcoming Voice: The tone should always feel friendly and approachable, like talking to a trusted neighbor. Avoid overly corporate or transactional language. The goal is to make customers feel like part of the Strossner's family.
• •Balance Tradition with Timeliness: While heritage is key, keep the brand fresh by highlighting daily specials, seasonal items (like Halloween or King Cakes), and modern offerings like custom cake consultations. This shows the brand is adaptable and continues to innovate.

Social Perception

Strossner's is perceived as a beloved, high-quality institution deeply rooted in the Greenville community. It's a go-to for specialty cakes and milestone events, associated with nostalgia, reliability, and memorable culinary experiences, despite some perception of high pricing.

Copy Examples

• •Three generations, countless memories, and the same commitment to quality since 1947. From our family's recipe book to your family's table, thank you, Greenville, for making us a part of your traditions. What's your favorite Strossner's memory? #StrossnersTradition
• •Discover the cake everyone is talking about. Our legendary Pink Lemonade Cake combines sweet, moist layers with a perfectly tart finish. Handcrafted in-house, it’s a slice of pure delight. Order yours for in-store pickup today!
• •Fall is here, and so is our famous Pumpkin Pound Cake! Baked fresh with the warm spices of the season, it’s a beloved Greenville tradition for a reason. Available for a limited time—stop by this week to savor the taste of autumn.
• •Your lunch break just got more delicious. Escape the ordinary with our Café Special: Three Cheese Quiche served with fresh fruit salad. Made from scratch every morning, it's the perfect midday meal. See you at lunch!
• •It's more than a cake; it's a celebration! We were honored to create this custom wedding cake for a wonderful local couple. Our consultants work with you to bring your vision to life with the signature Strossner's taste and quality. Planning a special day? Let's talk!