Brand Tone

Energetic & Intense, Modern & Premium, Motivational & Empowering, Inclusive (with an edge), Confident & Bold

Brand Values

• •Innovation
• •Effectiveness & Results
• •Strength (Holistic)
• •Community
• •Resilience & Confidence
• •Sustainability
• •Authenticity

Best Practices

• •Define and Document Your Voice: Clearly articulate the brand's tone attributes (e.g., energetic, motivational, confident, modern, inclusive yet edgy). Create a simple style guide with examples of "do's and don'ts" for all content creators.
• •Use Power Words & Active Language: Incorporate strong verbs and impactful adjectives that convey energy, strength, and results (e.g., "ignite," "transform," "conquer," "unleash," "powerful," "dynamic"). Favor active voice over passive voice to maintain a direct and confident tone.
• •Focus on "More": Consistently weave in the concept of achieving "more" – more strength, more results, more confidence, more life. This aligns with their core messaging.
• •Speak to Aspirations (with a dose of reality): Acknowledge the challenge of the workout while emphasizing the empowering results and the supportive community that helps members achieve their goals.
• •Maintain Visual and Textual Harmony: Ensure the copywriting tone aligns with the visual branding (sleek, modern, energetic). The words should feel like a natural extension of the images and videos used on social media and the website.

Social Perception

As an Effective & Challenging Workout, As Innovative, As a Premium Fitness Experience, Growing & Global, Community-Focused, Not Traditional Pilates, Increasingly Gender-Neutral

Copy Examples

• •UNLOCK MORE. Body: More sweat. More strength. More results. STRONG Pilates isn't just a workout; it's an upgrade. Are you down for it? #StrongPilates #MoreThanPilates
• •BORED OF YOUR WORKOUT? WE GET IT. Body: Experience the Rowformer. Pilates inspired. Cardio infused. This is the high-intensity, low-impact revolution your body craves. Find your STRONG. #Rowformer #FitnessInnovation
• •THIS ISN'T YOUR MOTHER'S PILATES. (UNLESS SHE'S REALLY COOL). Body: We build strength from the inside out. Challenging, dynamic, and seriously effective. Join the STRONG movement. #StrongNotSorry #PilatesWithAttitude
• •RESULTS AREN'T GIVEN. THEY'RE EARNED. Body: Every 45-minute STRONG session is a promise to yourself. Push your limits. Redefine your strength. Feel the difference. #StrongerEveryDay #HIITPilates
• •THE MOST ADDICTIVE 45 MINUTES OF YOUR DAY. Body: From the first bead of sweat to the final stretch, you'll feel the power of STRONG. It’s more than a class, it’s a community. Ready to commit? #StrongCommunity #FitnessJourney