Brand Tone

Authentic, Community-Driven, and Empowering

Brand Values

• •Functionality & Durability
• •Customer-Centric Innovation
• •Accessibility & Direct Communication
• •Pride in Local Production

Best Practices

• •Lead with "You": Always center the customer in your narrative. Use language like "You asked," "Your new favorite bag," and "Designed for your life." This reinforces the brand's customer-centric value.
• •Embrace Transparency: Don't be afraid to talk about the process. Share stories about production, design changes based on feedback, and even challenges. This builds authenticity and trust, which is a core part of the brand's appeal.
• •Use Empowering Language: Incorporate words like "Unbeatable," "Strong," "Ready for Anything," and "Built to Last." The copy should make the customer feel capable and confident.
• •Highlight Function & Durability: Go beyond aesthetics. Always mention the practical features water-resistance, padded compartments, durable stitching, luggage straps. These functional details are key differentiators and reasons for purchase.
• •Maintain a Personal, Conversational Voice: Write as if you are talking to a friend. Use a direct, approachable tone, just as the founder does on social media. Ask questions, use contractions (like "it's" and "you're"), and keep the language clear and relatable.

Social Perception

The public perception of Strong Girl TM is largely positive, deeply intertwined with the founder's personal brand, highlighting high-quality and functional products, an authentic and trusted founder, and desirable, in-demand items.

Copy Examples

• •Your everyday adventures just found their perfect partner. The Unbeatable Backpack is back in Soft Girl Green. Designed for your life in motion, it’s durable, spacious, and ready for anything—from the daily commute to weekend escapes. We listened to you and made it sleeker, stronger, and more functional than ever. Ready to be unbeatable? Tap to shop. #stronggirltm #BeUnbeatable #MadeToLast
• •You asked, we listened! So many of you loved our original Tambak Tote but wanted a secure top. So for version 2.0, we added a full-zip closure and reinforced the straps because we know you carry your whole life in here. That's the Strong Girl promise—we're always improving, for you. #stronggirltm #CustomerFeedback #ProductGlowUp
• •It's Back! The Color You've Been Waiting For.
• •On the Daily Crossbody: This isn't just a bag; it's your daily command center. Built from water-resistant, hatak-proof (tug-proof) material, the On the Daily Crossbody is engineered to keep up with your busiest days. With a fully-lined interior and intuitive pockets for your essentials, it’s the grab-and-go solution you've been searching for. Effortless style meets unstoppable function.
• •Headline: Tired of bags that can't keep up? Body: Meet the Strong Girl™ Unbeatable Backpack. Water-resistant, fully padded for your tech, and designed with feedback from hundreds of our amazing customers. It’s more than a bag—it’s peace of mind for your daily journey. Proudly designed and made in the Philippines. Shop now.