Brand Tone

Enthusiastic, Passionate, Community-Oriented, Engaging, Informal, Approachable, Helpful, and Service-Oriented.

Brand Values

• •Passion for Nerd Culture
• •Community Engagement
• •Product Availability and Variety
• •Customer Satisfaction
• •Fun and Enthusiasm

Best Practices

• •Embrace Enthusiasm: Use exclamation points where appropriate, vibrant language, and express genuine excitement for products and community events. Keep it energetic!
• •Speak the Language of Your Community: Incorporate relevant slang, hashtags (#nerd, #anime, #gaming, #collector), and references that resonate with gamers, anime fans, and collectors. Show you're one of them.
• •Be Approachable and Conversational: Write as if you're talking to a friend. Use informal language, ask questions to encourage engagement, and don't be afraid to use emojis to convey emotion on social platforms.
• •Highlight Community and Events: Regularly feature your involvement in local events, customer interactions (with permission), and create a sense of belonging. Make your customers feel like part of the StronGames family.
• •Stay Visually Consistent: While this is about copywriting, ensure the visuals accompanying your text (especially on social media) match the energetic, fun, and community-focused tone of your words. This synergy reinforces the brand identity.

Social Perception

Positive, Well-Stocked & Knowledgeable, Active in the Community, Go-To Place for Gamers and Collectors, Modern and Digitally Savvy.

Copy Examples

• •Headline: Level Up Your Collection! 🔥 Body: Naples, your quest for the ultimate Funko Pop, rare manga, and latest games ends at StronGames! Swing by our store on Via Santa Teresa degli Scalzi or join the hype at our next Comicon stand! #StronGamesNapoli #NerdHeaven #GetYourGameOn
• •Headline: UNBOXING ALERT! 🤯 You NEED to See This! Body: Fresh delivery just landed! 📦 We're talking new releases, restocked faves, and maybe a few surprises... 😉 Check out our latest TikTok/Instagram story for a sneak peek, then race you to the store! #StronGamesUnboxed #New Arrivals #CollectorLife
• •Headline: Got Game? We Do! (And Repairs Too!) Body: From PS5 thrills to classic board game nights, StronGames is your Naples HQ. Plus, if your console's acting up, our tech heroes are here to save the day! 🛠️ What are you playing this week? #GamingCommunity #StronGamesSupport #PlayOn
• •Headline: Event Buzz! ✨ StronGames is Hitting [Event Name]! Body: Get ready, [City/Event Name]! We're packing the heat (and the coolest merch) for [Event Name]! Expect awesome deals, maybe some "ludopatia" fun, and all the nerd vibes. Come find our stand – let's talk games! #StronGamesOnTour #EventExclusive #MeetUsThere
• •Headline: Your Shelf Called... It's Looking Empty. 😉 Body: Don't let your collection gather dust! Discover that missing piece – rare figures, limited editions, and all the good stuff are waiting at StronGames. Visit us in-store or shop online (link in bio!). What's on your wishlist? #StronGamesCollectibles #TreatYourself #NerdOut