Brand Tone

The brand tone is authentic, passionate, and health-conscious, characterized by warm, personal language that often references family and Greek heritage. It also has a strong educational component, informing consumers about product benefits and differentiating from competitors.

Brand Values

• •Authenticity and Heritage
• •Quality and Purity
• •Health and Wellness
• •Family and Community

Best Practices

• •Always connect the products back to the brand's Greek roots and family story. Use terms like "Yiayia's recipe," "family tradition," and "authentic Greek" to reinforce this connection.
• •Emphasize "100% Extra Virgin Olive Oil": This is a key product differentiator and a significant part of the brand's value proposition. It should be prominent in product descriptions and marketing materials.
• •Educate, Don't Just Sell: Inform your audience about the benefits of your ingredients and the drawbacks of your competitors' products in a passionate and informative way. This builds trust and positions the brand as an expert.
• •Use Warm and Personal Language: Address your audience in a friendly and inviting manner. Share stories, recipes, and tips as if you were talking to a friend or family member.
• •Maintain Visual Consistency: Ensure that all visuals, from product packaging to social media images, reflect the brand's values of authenticity, quality, and health. Use natural lighting, fresh ingredients, and imagery that evokes a sense of Greek tradition and home cooking.

Social Perception

Strompolos Foods is perceived as a trustworthy provider of high-quality, authentic Greek food products. Consumers value its commitment to healthy eating, clean ingredients, and the genuine taste of its offerings. The brand's origin story and founder's personal involvement further reinforce this positive image.

Copy Examples

• •Tired of so-called 'Greek' dressings that don't taste like the real thing? Ours is different. Born from our Yiayia's recipe in the mountains of Greece, we use only 100% extra virgin olive oil. Taste the tradition. #StrompolosFoods #AuthenticGreek #RealIngredients
• •What's hiding in your salad dressing? At Strompolos Foods, we believe in transparency. No GMOs, no added sugars, no chemical preservatives. Just pure, flavorful, and healthy ingredients you can trust. Make the switch to a healthier you.
• •From our family's kitchen to yours. Introducing Papou's Secret Spices, the blend my grandfather used for every family barbecue. It’s more than a spice; it’s a tradition. Bring the authentic taste of a Greek summer to your home.
• •Our Lemonaki Dressing is a 'little lemon' burst of Mediterranean sunshine. Crafted with our signature 100% extra virgin olive oil and a hint of zesty lemon, it's the perfect marinade for chicken or a light and refreshing dressing for your favorite salad. Simple, pure, and incredibly delicious.
• •It all started with a simple question: why are there no salad dressings made with ONLY extra virgin olive oil? We couldn't find one, so we created our own, using the same recipe our family has cherished for generations. Discover the story behind every bottle of Strompolos Foods.