Brand Tone

Inspirational, Compassionate, and Empowering

Brand Values

• •Compassion
• •Resilience
• •Empowerment
• •Community
• •Optimism
• •Courage and Persistence

Best Practices

• •Lead with the 'Why': Always connect the product back to the core mission. Start with the impact ("Help a child...") before detailing the product ("with this hoodie..."). This reinforces that the primary goal is the cause.
• •Use Empowering Language: Utilize strong, positive verbs and nouns that reflect the brand's values, such as "empower," "uplift," "strength," "courage," "journey," and "hope." Avoid language that portrays the children as victims; instead, frame them as resilient heroes.
• •Tell Authentic Stories: Continue to leverage real stories and testimonials. Authentic narratives are powerful and build a genuine emotional connection with the audience, making the brand's mission tangible and relatable.
• •Maintain a Hopeful Perspective: Even when discussing difficult circumstances, the overall message should be one of optimism and forward progress. The tagline "Turning setbacks into comebacks" is a perfect guide for this.
• •Foster a Sense of Community: In all communications, invite the audience to be part of something bigger than themselves. Use inclusive language like "join us," "our community," and "together we can" to make supporters feel they are active participants in the mission.

Social Perception

The brand is perceived as a genuine and impactful cause-driven organization. Customers who leave reviews express satisfaction with the products, indicating an appreciation for both the quality of the merchandise and the mission they are supporting. The brand's focus on real stories of children on its YouTube channel likely fosters a strong, positive emotional connection with its audience.

Copy Examples

• •Wear your support. Wear their strength. Every hoodie purchased helps a child turn a setback into a powerful comeback. Join our community of hope and be a part of their journey. #StrokesOfLuck #TurningSetbacksIntoComebacks #ChildhoodResilience
• •More Than Merchandise. It's a Mission. Shop our collection and help empower a child to overcome, adapt, and thrive. Your purchase provides hope and support when it's needed most.
• •This isn't just a t-shirt; it's a statement of solidarity. Made with soft, comfortable fabric, our classic tee carries the 'Strokes of luck' emblem—a symbol of courage, resilience, and community. With every wear, you're spreading awareness and contributing directly to programs that lift up children facing life's toughest challenges.
• •Their courage is inspiring. Their resilience is remarkable. At Strokes of luck, we believe in the power of turning setbacks into comebacks. See the lives you can touch. Shop the collection that gives back. [Link to website]
• •Hi [Customer Name], we want to share the story of Noah, a true example of what it means to be resilient. [Link to YouTube video] Stories like his are made possible because of support from people like you. Every item from our store is a tool for change, helping us provide unwavering support to children and their families. Thank you for being a beacon of hope.